Membership Renewals – Our Top 10 Tips…

2017-10-17T13:42:01+00:00 Friday, 4 July, 2014|Categories: Advice & Tips, Best practice sharing, Publication/ Review|Tags: , , |

I calculate that it costs membership bodies 8 times more (in terms of time, effort and budget) to recruit a new member than to retain an existing member. Although new member recruitment is important we need to remember that effective member retention techniques should not be forgotten. The above calculation has inspired this blog and [...]

Online Member Personalisation – Opening the shed door… (Blog Article 2 of 3)

2016-10-13T06:56:10+00:00 Saturday, 3 May, 2014|Categories: Best practice sharing, Message from MemberWise|Tags: , , |

In 2014 the key online challenge facing the membership sector is online personalisation. Guest Blogger, Richard Gott, explores how big data has an important role to play in part two of a three-part blog…. What BIG DATA can be used? As membership bodies we tend to hold a 'shed-load' of information about our members but [...]