political parties

Political Parties: What can we learn from them?
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Political Parties: What can we learn from them?

Member Engagement & Retention, Member Value, Membership Strategy, MemberWise, New Member Acquisition/Recruitment

Political Parties: What can we learn from them?

Richard Moorhouse2020-02-07T09:54:23+00:00Monday, 25 February, 2019|Categories: Member Engagement & Retention, Member Value, Membership Strategy, MemberWise, New Member Acquisition/Recruitment|Tags: lessons, membership, political parties, segments, strategy|

By Kerrie Fuller Associate Director of Engagement MemberWise Network Membership of political parties has been in steady decline since its peak in the early 1950s. As a (overdue) response to this, in 2018, three academics were funded to research key trends and issues with political party membership. Here are the top 5 lessons we can [...]