By Kerrie Fuller Associate Director of Engagement MemberWise Network As part of our series of articles on key segments of the Membership Sector, in this article we focus on Students’ Unions (SU). There are over 600 students’ unions in the UK, the first being created in 1884 at Edinburgh University. Their role is to lobby, [...]
By Kerrie Fuller Associate Director of Engagement MemberWise Network As part of our series of articles on key segments of the Membership Sector, in this article we focus on Private Members' Clubs. Private Members’ Clubs are unique in that the concept of a ‘private club’ is an old one (the oldest dates from 1693) and [...]
By Kerrie Fuller Associate Director of Engagement MemberWise Network Sport England recognise 155 National Sports Bodies in the UK – set up to be the governing body for every sport that you can think of, however small. Sport England is the public body that invests funding into these sports bodies and works with them to [...]
By Kerrie Fuller Associate Director of Engagement MemberWise Network A delegation from the New South Wales Business Chamber were over in the UK collecting best practice from the membership sector and in return, gave us an insight into their membership strategy. In this article we share the top 5 lessons we can learn from this [...]
By Kerrie Fuller Associate Director of Engagement MemberWise Network Membership of political parties has been in steady decline since its peak in the early 1950s. As a (overdue) response to this, in 2018, three academics were funded to research key trends and issues with political party membership. Here are the top 5 lessons we can [...]
In this latest guest post, membership sector expert, Richard Gott, looks at how membership organisations are adapting their offerings to meet the needs of members today, and give 10 practical tips to enable change. If you were able to completely rebuild your membership organisation (and its current systems and processes) from scratch, would it look [...]
It’s not often you’ll see me review a Premier League football club initiative, however I’ve been so impressed with the engagement focused principles behind Manchester City Football Club's (MCFC) new 'The Tunnel Club' I wanted to share them with you. Firstly I need to be clear that I am not a MUFC fan, and secondly [...]
Richard Gott Founder and Chair, MemberWise Network As many of you know I attended the ASAE Technology Conference and Expo in Washington DC in December. My mission was to deepen my association and technology focused insight and understanding (see Not quite the Lincoln I had planned). I am now back (revitalised following the Christmas [...]
The following might help you with dealing with negativity on your social channels: Acknowledge the issue & respond – if members/social channel users are making a less than positive point, you need to acknowledge it and then respond. The response should be clear and consistent, should that person or others continue to push the issue. [...]
Over the past decade I've worked for a number of leading associations in a variety of senior management roles. Many were good places to work; some weren't so; but only a couple were what I would genuinely class as 'great'. This got me thinking - What if I could capture what I believe truly makes [...]
