Few things are as subjective as member experience. The margin for error can be paper-thin to non-existent. You might be delivering fantastic value, celebrating record renewal rates and shipping off regular newsletters. All is right as rain—or so you think. But what if there’s a gap between your internal assumptions and the reality your [...]
Relational support for senior leaders in complex roles Introduction I’m a partner at TC Group, a top-20 accountancy and advisory firm. Alongside 30 years in leadership, I coach CEOs and senior leaders. I trained at Ashridge (Hult International Business School), one of Europe’s most respected coaching institutions. What the Evidence Shows: Coaching Works Executive [...]
At the MemberWise Digital Excellence 2025 conference & Exhibition, we dug deep into how digital can help deliver better membership outcomes. From smarter engagement to stronger retention, we explored what’s possible when digital is done well. But something important stood out — the sector isn’t short on ambition, it’s short on implementation. We heard [...]
LinkedIn has long been seen as the professional social network — and for good reason. With over 1 billion members worldwide and a strong emphasis on career development, sector insight, and B2B networking, it’s no surprise that many membership organisations see LinkedIn as their digital home. But while LinkedIn remains a key channel for [...]
Digital natives are the primary demographic in the global workforce. As Millennial and Gen Z spending power increases, questions around their priorities should be carefully considered. However, that should not come at a cost of losing older members who have supported their chosen associations over many years. Hyper-personalisation breaks down preconceived notions around demographics. [...]
As membership professionals handling member queries, services, events, and learning programmes, you’re truly at the coalface of understanding and delivering on membership experience. Yet, while real-world expertise, engagement and demographic data provide a robust foundation, truly unpicking the needs and motivations of your diverse membership – and, critically, how your organisation can operationally meet [...]
All Membership Bodies have a library of legal documents, policy documents and many have standards as part of the governance process and charitable status. Many organisations diligently help shape policy change through research and influence. These collected data points drive change through drafting and curating new and old policies. It is an expensive, patient [...]
In a digital-first world where automation is king, the membership sector can often be seen as playing catch-up. With a seemingly infinite array of tools at our fingertips—CRMs, omnichannel platforms, AI, analytics dashboards—it’s tempting to assume that membership services are just another arm of customer service. But those of us who live and breathe [...]
We are now pleased to announce that we have appointed a new Ambassador in the area of HR – Introducing Amanda Arrowsmith, People & Transformation Director at The Chartered Institute of Personnel and Development(CIPD). Let’s get to know Amanda (and the high profile professional body that she currently works for) who’ll be championing this crucial [...]
In this article, we explore the benefits of using a Proof of Concept (PoC) approach when integrating AI into your business’ operations, and how it can help clarify your understanding of this technology. What is a Proof of Concept? A Proof of Concept (PoC) for AI integration is a smaller-scale experiment with significantly lower [...]
