MemberWise Solutions Day (3 April 2025, Novotel London West) provided valuable insights and practical strategies to help membership organisations navigate evolving challenges and opportunities, focusing on member engagement, digital transformation, and commercial innovation. Rich Gott, Chair of MemberWise (www.memberwise.org.uk), opened the day by addressing critical sustainability concerns faced by the sector. He highlighted that [...]
I mean it is hard to say no right? As ‘no’ might be seen as a negative, a red flag, a ‘hold on, I will just hide my personal collection of nuclear weapons behind me’ moment! To most … the recording often means there will be an outcome, for you, for me, for them. [...]
Apparently, I'm Sainsbury's second-largest buyer of Chicken Tonight. My top track for 2022 was "Let's Dance" by The Spooky Men's Chorale (although it dropped to third place the following year). Last year, I was among the top 3% of learners on Duolingo. So, in this data-centric world, what do you know about your members, and [...]
If you work in a membership organisation, you already know the pain. Members need answers—about CPD requirements, industry standards, event bookings, or how to renew their membership. But where do they go? For many, it’s straight to your inbox or a phone call to your team. Despite all the carefully curated content, FAQs, and [...]
Starting a newsletter may seem like a daunting task, but it can be an incredibly effective tool to engage with your members. There are several benefits to publishing a newsletter, such as keeping members informed of upcoming events, sharing community news, and providing industry updates, all conveniently compiled in one publication. A newsletter serves [...]
Membership organisations generate a huge amount of valuable knowledge—years of reports, research, policies, and best practices. But when someone actually needs that information? It’s often impossible to find. Sound familiar? Members email and phone with questions that should be easily answered—but can’t find the information themselves. Staff waste hours digging through PDFs, emails, and [...]
In today’s economic climate, professional associations face an unprecedented challenge: maintaining strong membership numbers whilst their members grapple with mounting cost-of-living pressures. As discretionary spending comes under scrutiny, membership subscriptions often find themselves on the chopping block. However, there’s a science to ensuring your association doesn’t become a casualty of budget cuts. Understanding the [...]
Professional bodies do more than issue membership certificates; they create communities where knowledge, experience, and career progression are actively supported. A mentoring programme brings this to life, providing structured support that helps members advance in their careers, gain qualifications, and build strong networks. More than just a ‘nice-to-have,’ mentoring is a high-value, low-cost benefit [...]
1. Please can you tell us a bit about your association and your role there. The Royal Society of Chemistry (RSC) is a world leading scientific society, with a mission to advance the chemical sciences and support the global chemistry community. We’re passionate about fostering a thriving network of professionals, researchers, and educators to [...]
Introduction Member acquisition and retention will undergo exciting changes in 2025. Leading membership associations are prioritising dynamic membership experiences that support personalised interactions. This means members can now access robust engagement ecosystems that deliver tangible value right away. Trends like this are shaping the future of member loyalty. 5 Crucial Membership Trends for 2025 [...]
