There are many challenges member organisations are facing today, from engagement and member retention to monetisation and data protection, to name just a few. However, regardless of the specific issue at hand, there is a consideration that must always remain front of mind; what are your member’s needs and how will we meet them. [...]
Membership organisations, including Chartered Institutes, play a pivotal role in professional standards across a wide range of sectors. To maintain efficient working practices, it’s becoming ever more important for organisations to turn to technology to help streamline operations. While current advancements in automation and AI may seem overwhelming, they actual offer myriad opportunities to [...]
For businesses and brands, community has become an increasingly hot topic over the past 30 years. It is naturally significant for membership organisations, which are involved in many of the activities that breed real community. There are, however, some misunderstandings about what the term means. Social media has contributed to its misuse and seen [...]
Why should I join you? Why should I stay with you? What are you offering that I can’t get elsewhere, and matters to me? Fundamentally, why should I choose you? Obvious questions that membership organisations have to be able to clearly answer if they are to grow and prosper. Failure to do so will ultimately lead to [...]
Microsoft Dynamics is used in the membership sector to improve operations and provide a better experience. According to the MemberWise Digital Excellence Report 2022, 36% of medium to large organisations use Microsoft Dynamics to develop their Association Management Systems. What is an Association Management System (AMS)? An Association Management System (AMS) is an all-in-one [...]
The MemberWise Recognised Supplier Directory showcases a wealth of businesses who have worked within the membership sector in some capacity. Some provide products and services solely to membership bodies, while others have membership organisations within their portfolio of clients. Each recognised supplier proudly boasts experience and knowledge within the membership sector. But how important [...]
Customer Experience (CX) is the word of the minute in the marketing space, and it is even more crucial in the membership sector as the value exchange during a challenging economic period needs to be bigger and better than ever. First and foremost, always gather information on your members, followers or customers using first [...]
As membership bodies it is important to work in a sustainable manner, to look across all of your organisation’s activity and look at how things can be done with more awareness to the impact of this activity on the planet. Events often form a key role in the yearly output of membership organisations and [...]
Social media post: Measuring the success of any project is crucial, but how can you quantifiably measure the success of an IT project? There are several ways you can do this to see how your digital investments impact your bottom line. As a senior professional, it’s important to measure the success of all major [...]
With the turn of the financial year, some organisations will be gaining access to budget earmarked for new technology. Much of this may be focused on managing your member interactions and engagement, either through a pureplay CRM (Customer Relationship Management) or as part of a wider AMS (Association Management System) solution. A scary thought [...]
