Looking after our members’ data has been high up on any good marketers list for a long time. The Data Protection Act 1998 has ensured of that. But these days ‘data privacy’, as it’s becoming known, is vital to gaining and keeping new members. It’s simple – you want members’ data so you can market [...]
Author: Nick Pahl, Chief Executive of the British Acupuncture Council The NHS is a focus of the media at the moment – perhaps no surprise with concerns about care and budget pressures. For those of us working in membership organisations in the health sector this attention is nothing new; but I think it means we [...]
Members join organisations for a variety of reasons. Educated, proactive membership organisations understand this and are able to identify the different, distinct membership journeys that are available to their members (be they individuals and/or organisations). The easiest way to identify and manage these journeys is through the use of a proactive and sophisticated membership management [...]
A key issue facing associations is the provision of great member value in return for annual subscription fees. Over the past decade we have seen a significant shift from tangible/physical member benefits (e.g. journal/newsletters) to ‘virtual’ benefits (e.g. digital magazines and email updates) facilitated via the Web. Our Audience So how can we continue to [...]
