Memberwise Recognised Suppliers have best practice examples to share. So here we present articles written by commercial suppliers to the membership sector.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London which are supported by our memberwise recognised suppliers. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust. Our memberwise recognised suppliers also find our content useful.

So what makes the Network different? Our members tell us it is because we have created a thriving community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 8,000 individuals working in over 3,000 organisations. We work with more than 170 Recognised Suppliers to provide our resources.

How a Career Centre can help young members see the value in their membership

2021-01-12T13:22:40+00:00Thursday, 24 September, 2020|Categories: MemberWise Recognised Supplier, Member Value|Tags: |

Chances are, you probably started off the year with a comprehensive plan to fuel growth for your association. Then COVID-19 struck and knocked all those plans out cold. As the year has gone by, we’ve all had to adapt and see what can be done now to keep things ticking over as planned. So, how [...]

Embracing Digital

2021-01-12T13:23:22+00:00Friday, 18 September, 2020|Categories: MemberWise Recognised Supplier, Membership Digital Transformation|Tags: |

The digital landscape has shifted massively over the last few years, and technical capabilities and member expectations have changed just as rapidly. For membership organisations, meeting these expectations means investing in new technologies to service members better. As many membership organisations look for ways to cut costs, generate new members and find efficiencies within [...]

Adjusting for Gen Z

2021-01-12T13:24:19+00:00Tuesday, 15 September, 2020|Categories: MemberWise Recognised Supplier, Membership Strategy|Tags: |

Generation Z is fast approaching a series of defining eras within their professional journey.  Hot on the heels of the Millennial job market, Gen Z is now experiencing an unprecedented economic climate and uncertainty resulting from the COVID-19 pandemic. According to LinkedIn “Born roughly between 1995 and 2015, Gen Z accounts for 32% of the [...]

5 Insightful Social Media Metrics and How Your Membership Organisation Should Use Them

2021-01-12T13:25:05+00:00Tuesday, 8 September, 2020|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|Tags: |

Like many sectors, the world of membership organisations has adopted social media as one of their primary tools in connecting with members, partners, and anyone who may be interested in their services. However, simply implementing well thought out posting schedules is no longer enough to thrive on such competitive platforms. In order to get [...]

Checklist: is your digital strategy ready for another lockdown?

2021-01-12T13:25:56+00:00Thursday, 3 September, 2020|Categories: MemberWise Recognised Supplier, Membership Digital Transformation|Tags: |

How many activities did your membership organisation cancel during this spring’s lockdown? How much income fell away? How much are social distancing and working at home policies impacting your organisation- and are you prepared for this to continue or worse still a return to lockdown? This virus made clear what was already apparent: from [...]

Do you know your Members’ Personas?

2021-01-12T13:26:53+00:00Tuesday, 1 September, 2020|Categories: MemberWise Recognised Supplier, Membership Strategy|Tags: |

Persona: ‘the aspect of someone's character that is presented to or perceived by others’ A membership organisation is all about looking after its members, members are people and they have personalities. Members have common needs, desires and traits. Member Personas capture key characteristics/traits of members/prospective members. Although there is no such thing as ‘the [...]

COVID 19 and the membership sector – What have we learned six months on?

2021-01-12T13:21:18+00:00Wednesday, 26 August, 2020|Categories: MemberWise Recognised Supplier, Membership Strategy|Tags: |

We are fast approaching six months since the UK government placed the country in a lockdown to slow the spread of coronavirus. With that announcement came immediate uncertainty and detriment to UK businesses, with no sector, barring outdoor pursuits and sanitising products, untouched. The membership sector has had to evolve and rethink many aspects [...]

3 steps to manage membership renewals after COVID-19

2021-01-12T13:13:03+00:00Friday, 24 July, 2020|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|Tags: |

In MemberWise’s June poll on existing member retention during COVID-19, we saw how different organisations have been impacted by the pandemic. Almost most two-thirds of participants have seen some sort of impact on member retention. For 20% of participants, COVID-19 has had a positive influence on membership! However, almost half of participants at 43%, [...]

How can membership organisations harness the power of messaging?

2021-01-12T13:13:53+00:00Thursday, 23 July, 2020|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|Tags: |

Video conferencing, messaging and workflow collaboration technology has exploded. This accelerated digital transformation of operations and communications is certainly great news for the tech companies. Zoom Communication Inc experienced a massive rise in share price and Microsoft reported that Monthly Active Users (MAUs) of its Teams product spiked by 12 million in one week in March [...]

8 Virtual Event Sponsorship Opportunities You Should Consider

2021-01-12T13:16:35+00:00Wednesday, 15 July, 2020|Categories: MemberWise Recognised Supplier, Membership Finance|Tags: |

While most of the member events in 2020 pivot to virtual, so are the sponsorship activations. Here are some tips to help keeping your sponsors engaged: 1. Sponsorship Branding on Registration Pages The registration page offers prime real estate for sponsorship logos, links, text or contact information. Be careful: Don't create too much friction [...]

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