If you work in an advertising, marketing or design agency, creativity is part of the job. But what if you’re a membership organisation tasked with needing to ‘be creative’? The most successful creative membership marketing campaigns don’t happen overnight and marketers have different processes they follow to unleash their creative genius. So if you [...]
Businesses across the United Kingdom will be looking for ways to enhance and maximise their marketing spend in exchange for better reach, engagement and coverage, with the membership sector as no exception. This means taking time to investigate contra deal opportunities within your sector that will both save resources from your marketing budget, but [...]
The months of uncertainty surrounding when the economy might ramp up have undoubtedly been difficult. We have all been waiting for all shops, schools, zoos, gardens and properties to re-open. We are delighted that some membership organisations and charities have continued to use direct mail to connect with their members and supporters. Like many [...]
The Royal Mail Covid-19 Open for Business Incentive is designed to help businesses and charities impacted by COVID-19 social movement restrictions by boosting their trading and marketing activities. The mailing incentive was initially aimed at charities who have had to cancel all their summer 2020 fundraising events such as the London Marathon. They will [...]
I revisited the Google Ad Grant scheme and was pleased to see it is still in operation. I have gone through the small print and it looks like charitable membership organisations and associations can participate and receive up to £90,000 worth of Google AdWord credits per year (equivalent to $10,000 per month) provided they meet [...]
As social media continues to grow in terms of users and channels, you could be forgiven for thinking that email marketing is losing its ROI. However, statistics from the latest Harnessing the Web 2016 survey summary report from MemberWise show that membership organisations and associations are still using and seeing the value in email marketing. [...]
Author: Sari Inger Bouvet, Senior Marketing Associate at Direct Approach Design & Marketing Creative design agencies vary widely in size and scope and cater for different kinds of companies and their customers – and this is key for membership managers to understand especially when looking to appoint and work with an agency to retain and [...]
Feedly Content is King but having the right content tools is just as important. Feedly makes day-to-day social media management tasks simple. With this tool, you can search the web for content that is relevant to your members and organize it quickly and efficiently. Free and pro accounts are available depending on your requirements. Pocket [...]
Twitter Walls When discussing how to increase social media engagement prior to the conference, we talked through various options and decided to create a Twitter Wall, which is a webpage showing a visual representation of Tweets relating to a hashtag for display at events. Tweetwall.com Having researched the various providers I suggested we use Tweetwall.com [...]
The ‘mobile web’ advances deeper into our lives and over the past 12 months this trend has continued. Are associations and membership organisations ready for this rapid shift in the way members wish to access mobile content? Last year the jury was out, so what about this year? Before we dive into this article it [...]
