Memberwise Recognised Suppliers have best practice examples to share. So here we present articles written by commercial suppliers to the membership sector.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London which are supported by our memberwise recognised suppliers. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust. Our memberwise recognised suppliers also find our content useful.

So what makes the Network different? Our members tell us it is because we have created a thriving community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 8,000 individuals working in over 3,000 organisations. We work with more than 170 Recognised Suppliers to provide our resources.

The future of delivering careers services to members….

2021-01-12T12:46:42+00:00Thursday, 2 April, 2020|Categories: MemberWise Recognised Supplier, Member CPD/Learning|Tags: |

By Guest Blogger: Matt Craven, Managing Director The CV & Interview Advisors I recently wrote an article on What career development resources look like in the 21st century and I thought I would follow up with a piece that homes in on some of the career programmes that membership organisations are currently running. As I [...]

Connecting with members during the COVID-19 outbreak

2021-01-12T12:05:24+00:00Friday, 27 March, 2020|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|Tags: |

  By Guest Blogger: Emma Burley, Marketing Director CJ Association Management It's no secret we're in the midst of tough times. Businesses across the globe will be feeling the financial implications of Covid-19 for the forseeable future, and as such, it has never been more important to connect with your members about support available during [...]

The one recruitment method that really works – and it can boost retention too…

2021-01-12T12:23:31+00:00Monday, 23 March, 2020|Categories: MemberWise Recognised Supplier, New Member Acquisition/Recruitment|Tags: |

  By Guest Blogger: Emma Nicolson, Director Mulberry Advertising The results from last month’s MemberWise quick poll showed that almost a quarter of organisations keep member retention and recruitment functions separate. Doing this helps to focus our efforts, however a more nuanced approach can be very beneficial. In all our years working with membership organisations [...]

5 steps to improve your conversion rate online

2021-01-12T12:25:04+00:00Thursday, 19 March, 2020|Categories: MemberWise Recognised Supplier, New Member Acquisition/Recruitment|Tags: |

By Guest Blogger: Jonathan McLellan, Digital Consultant Pixl8 Conversion Rate Optimisation, or CRO, is the acronym on everyone’s lips right now. As a membership marketer, you need to find the value in it or risk it being deemed just another fad. CRO can seem complicated, so we’ve broken down the basics into 5 steps. Want [...]

Top 100 Membership Organisations – An Audit of Engagement Technology

2021-06-11T13:57:14+01:00Thursday, 5 March, 2020|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|Tags: |

By Guest Blogger: Phillip Law, Head of Insights Your Favourite Story The top 100 Membership organisations (by total membership numbers) websites were audited for technologies related to Analytics, Tagging, Optimisation, and Personalisation activities. This report identifies and benchmarks common technologies. The rationale Some of the organisations we work with key strategy for increasing total membership [...]

It’s time for Membership brands to regain their purpose!

2021-06-11T13:57:00+01:00Wednesday, 4 March, 2020|Categories: MemberWise Recognised Supplier, Membership Strategy|Tags: |

By Guest Blogger: Max du Bois, Executive Director Spencer du Bois Have Membership organisations and their brands lost sight of their purpose? This is a query continually raised by clients, as well as something we hear anecdotally, as transactional branding has become more and more prevalent across the sector. - Professional bodies messages focus on [...]

Hire In or Contract Out your Membership Services?

2021-06-11T13:56:22+01:00Tuesday, 3 March, 2020|Categories: MemberWise Recognised Supplier, Membership Strategy|Tags: |

By Guest Blogger: David Lewington, Managing Director Afflinity Hire In           Your board has set you the task of growing the membership numbers by 5% this year with no direction or idea of how this will be achieved and no real idea of how the membership management side of the business works. Sound familiar? Many organisations [...]

Defining your Technical Approach to Digital Transformation – Customised or Configured?

2021-01-12T12:29:19+00:00Monday, 2 March, 2020|Categories: MemberWise Recognised Supplier, Membership Digital Transformation|Tags: |

By Guest Blogger: Andrew Vance, Commercial Director Wattle Undergoing digital transformation is a huge undertaking for any membership organisation. Adaptations are required at every level to truly realise the benefit of consolidated systems.  However, with a documented average ROI of 17% according to a recent Avanade report, digitalisation is an investment that can truly reap [...]

Top tips for selecting the right CRM solution for your organisation

2021-01-12T12:03:43+00:00Monday, 24 February, 2020|Categories: MemberWise Recognised Supplier, Member Data|Tags: |

By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital Having a robust CRM system is key when looking at continued organisational growth, today data-based decisions are not only possible but key to the success and continued growth of an organisation. Many organisations are at odds with their current systems, perhaps it’s due to age, they’re [...]

Beginning your digital transformation

2020-02-14T14:17:59+00:00Friday, 10 January, 2020|Categories: MemberWise Recognised Supplier, Membership Digital Transformation|

By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital Increasing member engagement and challenges with CRM systems have been stated amongst the top challenges for the last three years for membership organisations (stated in the Memberwise digital excellence survey 2019).  >40% think they have inadequate integration between web and CRM, that’s 4% higher than last year [...]

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