Welcome to the Member Value & Engagement Hub!
This is the membership and association sector’s best online resource for improving and optimising member value and engagement (online and offline). MemberWise continues to pioneer the way for best practice and support, and the hub attracts hundered of visits monthly. This resource was created and quality assured by experienced and dedicated association/membership professionals from a variety of leading UK/EU associations. You will benefit from our research and expertise through the numerous resources below.
Why focus on member value and engagement?
You will forge a much deeper relationship through your interactions which will improve satisfaction. The outcomes from this will improve: member acquisition, member retention, member participation, member experience, conversions from passive members to advocates, and growth potential.
Can I contribute content to the member value and engagement hub?
Yes. This is an evolving online resource, so please contact us if you would like to suggest or signpost member value and/or engagement focused content on other websites. Our QA Group will review any suggestions and if confirmed as high quality we will add below!
How do I use this resource?
Improving member value is a team responsibility. Once you have familiarised yourself with the content (inc. member value actions and process) we recommend that you organise a team meeting to discuss how you will address member value within your organisation. The templates and best practice guides are also designed to complement the resource.
Where can I find a good example of a clear member value proposition (MVP) or member benefits statement (MBS)?
As a network we pride ourselves on ‘walking the talk’. You can find our Member Value Proposition and Member Benefits Statement here.
Is further member engagement focused help and support available?
We provide comprehensive member value and engagement advisory services to help you take a more structured, robust and informed approach. View our growing list of high profile membership organisation and association case studies…
Member Engagement
The membership engagement guide is an excellent resource for you to improve your understanding and, importantly, the improvements that you can make in your organisation. The guide provides a structured approach with detailed explanations to support your journey which will include the development of a strategy and plan.
Member Value
The Member Value 2025 Project is a guide for membership and association professionals looking to take a more structured approach to optimising and enhancing member value. As you progress through the guide you will develop an understanding of the role member value in delivering a reliable and useful member experience.
Other Support and Resources
Member Engagement Blog Articles
Modernisation across the generational gap
By Guest Blogger: Matilda Strachan, Account Manager Guild Guild [...]
Making Your Mobile Event App a Success
By Guest Blogger: Russ Magnuson Results Direct Mobile In [...]
Why engaging today’s youth will secure tomorrow’s membership
By Guest Blogger: Carl Grieves, Managing Director Silverbear As someone [...]
Member Engagement and Value: The Discovery of a Mismatch
Author: Richard Gott, MemberWise Network Founder & Chair In [...]
MemberWise: Building Membership Focused Walls. Eh?
At each of our popular membership focused national conferences our [...]
Top Tips for member organisations’ marketing Part 2
By Guest Blogger: Richard Broughton, Director The MTM Agency [...]