Welcome to the Member Value & Engagement Hub!
This is the membership and association sector’s best online resource for improving and optimising member value and engagement (online and offline). MemberWise continues to pioneer the way for best practice and support, and the hub attracts hundered of visits monthly. This resource was created and quality assured by experienced and dedicated association/membership professionals from a variety of leading UK/EU associations. You will benefit from our research and expertise through the numerous resources below.
Why focus on member value and engagement?
You will forge a much deeper relationship through your interactions which will improve satisfaction. The outcomes from this will improve: member acquisition, member retention, member participation, member experience, conversions from passive members to advocates, and growth potential.
Can I contribute content to the member value and engagement hub?
Yes. This is an evolving online resource, so please contact us if you would like to suggest or signpost member value and/or engagement focused content on other websites. Our QA Group will review any suggestions and if confirmed as high quality we will add below!
How do I use this resource?
Improving member value is a team responsibility. Once you have familiarised yourself with the content (inc. member value actions and process) we recommend that you organise a team meeting to discuss how you will address member value within your organisation. The templates and best practice guides are also designed to complement the resource.
Where can I find a good example of a clear member value proposition (MVP) or member benefits statement (MBS)?
As a network we pride ourselves on ‘walking the talk’. You can find our Member Value Proposition and Member Benefits Statement here.
Is further member engagement focused help and support available?
We provide comprehensive member value and engagement advisory services to help you take a more structured, robust and informed approach. View our growing list of high profile membership organisation and association case studies…
Member Engagement
The Ultimate Guide to Member Engagement (delivered in partnership with Advanced Solutions International/iMIS) is an excellent free resource for you to improve your understanding and, importantly, the improvements that you can make in your membership organisation or association.
The guide provides a structured approach with detailed explanations to support your member engagement optimisation journey which will include the development of a strategy and plan.
Key related resources/templates can downloaded below:
Member Value
COMING SOON! A new value guide being published in May 2026. Keep an eye on the newsletter or our social accounts for the announcement.
Insight Videos
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- MemberWise Ultimate Guide to Member Engagement Overview (with ASI)
- How Continuous Website Improvement Boosts Engagement and Revenue (with Cantarus)
- Personalising Member Portal Experiences for Deeper Engagement and Revenue Growth (with Wattle)
- Navigating the AI Frontier: Future-proofing Member Engagement & Digital Visibility (with GRM Digital)
- Delivering Tangible Member Value & Engagement via Virtual Membership/Welcome Packs (with Synergy)
- Digital journeys that deliver (with Pixl8)
- The Key Elements of an Effective Membership Strategy
- Member Engagement through Volunteering: A panel discussion
- In conversation with BACP: how learning and CPD is energising member engagement and value (with Civica)
- The Online Community Investment: Engagement Payoff for Membership Bodies (Cantarus)
- From Boomers to Zoomers: Strategies to Engage Your Multi-Generational Members (with RD Mobile)
- Using Mentoring Programmes to Engage Your Membership (with PLD)
Member Engagement Blog Articles
How Communication Trends Shape the Success of Appeals and Renewals
Keeping members engaged and encouraging renewals is essential but [...]
6 Key Factors Influencing Member Loyalty
Your members’ long-term loyalty determines your organisation’s development, stability [...]
10 Top Tips to Grow a Thriving Online Community for Your Members
With the latest MemberWise Digital Excellence report revealing that [...]
Maximising Member Engagement Through Multi-Channel Communication: The Value of Print and Digital Options
In today’s digitally connected world, offering members a choice [...]
Discover Digital ‘How To’ Series – How to Use Marketing Automation for Your Members Onboarding
The first interactions a new member has with your [...]
5 Psychological Drivers Behind Higher Member Retention
Retaining engaged and loyal members remains a persistent challenge [...]
Member Value Blog Articles
Member Value Mismatch: Making Sure Membership is Worth the Cost Part 2
By Guest Blogger: Tom Walters, Consultant Cantarus Key Definitions from [...]
Member Value Mismatch: Making Sure Membership is Worth the Cost Part 1
By Guest Blogger: Tom Walters, Consultant Cantarus Key Definitions from [...]
Member Value (#MV2025): 22 reasons why we’ve not focused on it until now
Author: Richard Gott, MemberWise Network Founder & Chair [...]
Deliver real value to your members: understand why they joined
By Guest Blogger: Steve Shiels, Head of Operations Protech At [...]
Member Engagement and Value: The Discovery of a Mismatch
Author: Richard Gott, MemberWise Network Founder & Chair In [...]
The True Value of Members to Membership Organisations and Associations
Author: Richard Gott, Membership Sector Thought Leader & Chair, MemberWise [...]
Other Support and Resources
