In MemberWise’s June poll on existing member retention during COVID-19, we saw how different organisations have been impacted by the pandemic. Almost most two-thirds of participants have seen some sort of impact on member retention. For 20% of participants, COVID-19 has had a positive influence on membership! However, almost half of participants at 43%, [...]
Last year’s Memberwise Digital Excellence survey reported that the retention of members was one of the three most important priorities for professional membership organisations. Today, as these organisations work through the pandemic, we believe that member retention is now firmly in the number one spot. It’s crucial to maintaining revenue and will be a [...]
In case you haven’t noticed, the world’s turned upside down. Across the membership sector, the ‘new normal’ is forcing many organisations to face up to a precarious new reality – and arts and heritage organisations have been among the hardest hit. A few weeks ago, National Trust for Scotland announced that hundreds of jobs [...]
By Guest Blogger: Emma Nicolson, Director Mulberry Advertising The results from last month’s MemberWise quick poll showed that almost a quarter of organisations keep member retention and recruitment functions separate. Doing this helps to focus our efforts, however a more nuanced approach can be very beneficial. In all our years working with membership organisations [...]
By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development Back in October I was invited to speak at the #CXDay in Birmingham on a panel of industry experts and CX-er’s ‘at the coal face’ (so to speak). (I was definitely in the ‘coal face’ camp!) I was talking about [...]
By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development Ever wondered what your members are really thinking, if your messages are really resonating? If your members’ hearts and minds truly align to your organisation’s purpose? We certainly did. At CIPD we’ve developed an index that measures how our brand [...]
