It’s a trick question really because the best time was 6 months ago … failing that, last month …last week …yesterday… but we can’t go back and change the past. AND as we are a little over halfway through the year – NOW IS the best time to evaluate your member journey. How are [...]
Digital change doesn’t come easily to any organisation, there will always be challenges along the way. New or updated digital system changes can bring some amazing benefits to the organisation and its members, but can also be quite challenging to implement. When you are looking to change the organisation’s working processes, streamline practices and automate [...]
The MemberWise Digital Excellence (2022) Report found 70% of membership organisations use data to make important decisions and validate key assumptions. However, only 13% of membership bodies considered their staff to have confidence in the accuracy of available data. Bad data has many implications, from personalisation in a marketing email, to accurately reporting on [...]
Retaining members is just as important a task for membership organisations as obtaining new ones. After all, the higher your retention rate, the fewer new members you need to keep on growing! And yet one of the most significant reasons members don’t renew is simply because they forget according to MGI’s 2021 annual report. [...]
At the start of my career, I worked for the agency that created the Tesco Clubcard. Tesco wanted to get a view of their relationship with each customer – what was bought, how they paid, which shop type e.g. Express, Metro. Until that point your supermarkets never really knew what share of a shopper’s [...]
Your membership website is one of the main ways your potential member can find you. But if it’s slow, clunky or otherwise underwhelming, it’s not a great reflection on your organisation. Worse than that, poor sites are increasingly likely to get penalised in Google search results, meaning less traffic, fewer members, poor retention, and [...]
Marketing automation is a powerful tool for membership marketers. It streamlines your work and makes marketing teams more efficient, all while improving member acquisition, engagement and retention. But how do we get started automating our email marketing? Marketing automation improves productivity by 20% and can lead to significant increases in new member acquisition and [...]
The MemberWise Network is the leading free best practice network for membership and association professionals in the UK/EU. This year we embark on an ambitious programme to develop our successful MemberWise Ambassador Programme to further champion best practice and professionalism with the next generation of Membership and Association Professionals.We explain how you can get [...]
We’re pleased to announce that Wattle has been recognised by the MemberWise Network for their commitment to best practice sharing within the Membership and Association Sector and their alignment with the network. Wattle is the leading independent integrated technology partner for membership organisations including Royal Institute of British Architects, Royal Academy of [...]
During COVID-19 the network took a break from its face-to-face events and went virtual (as most of you did) with your own respective memberships. We trialled many different ideas/projects that we would not have had the capacity/capability to deliver on, had there not been a global pandemic taking place. For example, [...]
