Do you want exceptional retention levels? Are you looking to increase your recruitment figures? If so, let me ask you: how well do you really know your members? Does everyone in your organisation know what your members look like and what keeps them engaged? Here’s how you can educate them easily and effectively! 1. SEGMENT [...]
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part of our team are the MemberWise Ambassadors; a group of practising membership professionals specialising in a specific area that we consider core and crucial to the world of membership such as engagement, recruitment and value. [...]
A recent article in The Observer ‘Young blood at the Groucho? Duh….’ by Marie Le Conte was an interesting read. ‘The Soho hangout is aiming to attract more youthful members. It’s a shame millennials like me just can’t afford the privilege’ is how she starts the piece and really, they won’t be the only [...]
It’s a trick question really because the best time was 6 months ago … failing that, last month …last week …yesterday… but we can’t go back and change the past. AND as we are a little over halfway through the year – NOW IS the best time to evaluate your member journey. How are [...]
Digital change doesn’t come easily to any organisation, there will always be challenges along the way. New or updated digital system changes can bring some amazing benefits to the organisation and its members, but can also be quite challenging to implement. When you are looking to change the organisation’s working processes, streamline practices and automate [...]
The MemberWise Digital Excellence (2022) Report found 70% of membership organisations use data to make important decisions and validate key assumptions. However, only 13% of membership bodies considered their staff to have confidence in the accuracy of available data. Bad data has many implications, from personalisation in a marketing email, to accurately reporting on [...]
Retaining members is just as important a task for membership organisations as obtaining new ones. After all, the higher your retention rate, the fewer new members you need to keep on growing! And yet one of the most significant reasons members don’t renew is simply because they forget according to MGI’s 2021 annual report. [...]
At the start of my career, I worked for the agency that created the Tesco Clubcard. Tesco wanted to get a view of their relationship with each customer – what was bought, how they paid, which shop type e.g. Express, Metro. Until that point your supermarkets never really knew what share of a shopper’s [...]
Your membership website is one of the main ways your potential member can find you. But if it’s slow, clunky or otherwise underwhelming, it’s not a great reflection on your organisation. Worse than that, poor sites are increasingly likely to get penalised in Google search results, meaning less traffic, fewer members, poor retention, and [...]
Marketing automation is a powerful tool for membership marketers. It streamlines your work and makes marketing teams more efficient, all while improving member acquisition, engagement and retention. But how do we get started automating our email marketing? Marketing automation improves productivity by 20% and can lead to significant increases in new member acquisition and [...]
