More than ever, membership organisations are realising the importance of having a solid online presence that drives and engages members. But with such a complex business model, and a need to deliver engaging content and experiences online, marketers, membership and IT professionals have a tough decision on their hands; choosing the right CMS [...]
Over the coming weeks we will announce our new MemberWise Ambassadors who will champion their particular area of expertise. Introducing Annette Woolman (Director of Membership, Services and Volunteering). She is the network’s new Ambassador (People and Volunteering). Annette manages a team of 9 membership/volunteer focused roles at Coeliac UK, a membership charity helping over [...]
In a world where members expect self-service, optimised online journeys, interactive and personalised experiences, it’s clear why increased member engagement and recruitment and retention are the top priorities for membership organisations*. In the current climate, it’s arguably more imperative than ever for membership organisations to overcome the technological challenges, inadequate systems integration and multiple [...]
In this blog MemberWise Recognised Supplier, Synergy, look at how the print and digital channels work in harmony to speed up the renewals process and increase member retention and engagement. They give an insight into both physical and digital renewal and welcome packs. The results The revised renewals process sped up renewals, reduced the [...]
The past six months have proved challenging for the membership sector with membership organisations seeing on average -20% to +10% changes in membership as a direct impact of the coronavirus. In direct response, our growing professional network delivered immediate help and support to thousands of membership professionals trying to make sense of the situation [...]
Chances are, you probably started off the year with a comprehensive plan to fuel growth for your association. Then COVID-19 struck and knocked all those plans out cold. As the year has gone by, we’ve all had to adapt and see what can be done now to keep things ticking over as planned. So, how [...]
The digital landscape has shifted massively over the last few years, and technical capabilities and member expectations have changed just as rapidly. For membership organisations, meeting these expectations means investing in new technologies to service members better. As many membership organisations look for ways to cut costs, generate new members and find efficiencies within [...]
Over the coming weeks we will announce our new MemberWise Ambassadors who will champion their particular area of expertise. Introducing MemberWise Ambassador (Community), Sarah Alder, Cranmore Consulting. Sarah Alder is a Network Advocate and is working with membership organisations and associations within the financial sector. She has a wealth of membership [...]
Generation Z is fast approaching a series of defining eras within their professional journey. Hot on the heels of the Millennial job market, Gen Z is now experiencing an unprecedented economic climate and uncertainty resulting from the COVID-19 pandemic. According to LinkedIn “Born roughly between 1995 and 2015, Gen Z accounts for 32% of the [...]
This week we introduce MemberWise Ambassador (Member Engagement / Retention), David D’Souza, Membership Director at the Chartered Institute of Personnel and Development (CIPD). David works with a Membership Team of 100 professionals at their headquarters in Wimbledon. The organisation currently has 150,000 members and is the 47th largest membership body in the UK - [...]
