Generation Z is fast approaching a series of defining eras within their professional journey. Hot on the heels of the Millennial job market, Gen Z is now experiencing an unprecedented economic climate and uncertainty resulting from the COVID-19 pandemic. According to LinkedIn “Born roughly between 1995 and 2015, Gen Z accounts for 32% of the [...]
This week we introduce MemberWise Ambassador (Member Engagement / Retention), David D’Souza, Membership Director at the Chartered Institute of Personnel and Development (CIPD). David works with a Membership Team of 100 professionals at their headquarters in Wimbledon. The organisation currently has 150,000 members and is the 47th largest membership body in the UK - [...]
Like many sectors, the world of membership organisations has adopted social media as one of their primary tools in connecting with members, partners, and anyone who may be interested in their services. However, simply implementing well thought out posting schedules is no longer enough to thrive on such competitive platforms. In order to get [...]
How many activities did your membership organisation cancel during this spring’s lockdown? How much income fell away? How much are social distancing and working at home policies impacting your organisation- and are you prepared for this to continue or worse still a return to lockdown? This virus made clear what was already apparent: from [...]
Persona: ‘the aspect of someone's character that is presented to or perceived by others’ A membership organisation is all about looking after its members, members are people and they have personalities. Members have common needs, desires and traits. Member Personas capture key characteristics/traits of members/prospective members. Although there is no such thing as ‘the [...]
We are fast approaching six months since the UK government placed the country in a lockdown to slow the spread of coronavirus. With that announcement came immediate uncertainty and detriment to UK businesses, with no sector, barring outdoor pursuits and sanitising products, untouched. The membership sector has had to evolve and rethink many aspects [...]
(An Article for MemberWise Recognised Suppliers) As a MemberWise Recognised Supplier, you will be aware of the benefits this brings to your organisation and your brand. You may also work with other commercial organisations who are not Recognised Suppliers but would appreciate details about coming on board. We want to grow our community [...]
This week we introduce our new MemberWise Ambassador (Member Value), Emma Day, Membership Director at The British Horse Society. The British Horse Society has over 112,000 members and they are supported by 145 staff with eight FTE staff working with Emma. We asked Emma about her key responsibilities and goals/challenges: “I contribute to the [...]
Over the coming weeks we will continue to announce our new MemberWise Ambassadors who will champion their particular area of expertise. This week we introduce MemberWise Ambassador (New Member Acquisition), Ian Oxley, Head of Membership Recruitment at the National Trust. Ian works with a Membership Team of around 30 professionals at their headquarters in [...]
Over the coming weeks we will announce our new MemberWise Ambassadors who will champion their particular area of expertise. Introducing MemberWise Ambassador (Member Data), Lisa Goldsmith (Head of Digital & IT, Chartered Institute of Library and Information Professionals). Lisa leads on Digital and IT at the Institute and works with 46 colleagues to deliver [...]
