This year 50,000 supplier searches were made on our dedicated MemberWise Recognised Supplier Directory – a resource that has been serving the Membership and Association Sector well for the past 12 years. The most popular page is CRM/AMS/Membership Database (36 solution providers feature), however a whole range of product/service providers also feature, and during [...]
While most of the member events in 2020 pivot to virtual, so are the sponsorship activations. Here are some tips to help keeping your sponsors engaged: 1. Sponsorship Branding on Registration Pages The registration page offers prime real estate for sponsorship logos, links, text or contact information. Be careful: Don't create too much friction [...]
Tens of thousands of years ago, being part of a group was a simple matter of survival: if you had the protection of a community, you would have a greater chance of standing up to predators and passing on your genes. As our society has evolved, so have many of our communities. But the [...]
Tendering for a new Customer Relationship Management (CRM) or Content Management System (CMS) doesn’t have to be a complicated or a long and drawn-out process as long as you keep some key points in mind. It’s easy to get swayed by ‘bells and whistles’ but it all comes back to a clear list of [...]
Talking to Membership Organisations about their digital landscapes, there is a common thread around content management, manual processes, duplication of efforts, spreadsheets and a good doze of copying and pasting. We call the pain-points of the organisations “as-is” state. Organisations are the go-to places for members to get resources. These can be documentation, videos, [...]
In the current climate with Covid-19 it is more important than ever to be an effective manager. There are so many aspects to being a great manager, and this blog looks at what I believe are the top 5 you need in your managers and to develop in aspiring managers. In true HR style, [...]
All of us are missing all of us. Events cancelled, restaurants and pubs closed, family members unseen for months at a time. It is hard. And when you are a membership sector professional – leading an organisation dedicated to connecting members with each other – there is a special kind of pain. Online interactive [...]
The world has changed… And I don’t think it’ll ever go back to exactly the way it was before COVID-19, with people embracing new ways of working, socialising and living. A great example for this is an event we were planning with Microsoft recently and had to cancel. Rather than just waiting for lockdown [...]
Last year’s Memberwise Digital Excellence survey reported that the retention of members was one of the three most important priorities for professional membership organisations. Today, as these organisations work through the pandemic, we believe that member retention is now firmly in the number one spot. It’s crucial to maintaining revenue and will be a [...]
Businesses across the United Kingdom will be looking for ways to enhance and maximise their marketing spend in exchange for better reach, engagement and coverage, with the membership sector as no exception. This means taking time to investigate contra deal opportunities within your sector that will both save resources from your marketing budget, but [...]
