Persona: ‘the aspect of someone's character that is presented to or perceived by others’ A membership organisation is all about looking after its members, members are people and they have personalities. Members have common needs, desires and traits. Member Personas capture key characteristics/traits of members/prospective members. Although there is no such thing as ‘the [...]
We are fast approaching six months since the UK government placed the country in a lockdown to slow the spread of coronavirus. With that announcement came immediate uncertainty and detriment to UK businesses, with no sector, barring outdoor pursuits and sanitising products, untouched. The membership sector has had to evolve and rethink many aspects [...]
(An Article for MemberWise Recognised Suppliers) As a MemberWise Recognised Supplier, you will be aware of the benefits this brings to your organisation and your brand. You may also work with other commercial organisations who are not Recognised Suppliers but would appreciate details about coming on board. We want to grow our community [...]
This week we introduce our new MemberWise Ambassador (Member Value), Emma Day, Membership Director at The British Horse Society. The British Horse Society has over 112,000 members and they are supported by 145 staff with eight FTE staff working with Emma. We asked Emma about her key responsibilities and goals/challenges: “I contribute to the [...]
Over the coming weeks we will continue to announce our new MemberWise Ambassadors who will champion their particular area of expertise. This week we introduce MemberWise Ambassador (New Member Acquisition), Ian Oxley, Head of Membership Recruitment at the National Trust. Ian works with a Membership Team of around 30 professionals at their headquarters in [...]
Over the coming weeks we will announce our new MemberWise Ambassadors who will champion their particular area of expertise. Introducing MemberWise Ambassador (Member Data), Lisa Goldsmith (Head of Digital & IT, Chartered Institute of Library and Information Professionals). Lisa leads on Digital and IT at the Institute and works with 46 colleagues to deliver [...]
In MemberWise’s June poll on existing member retention during COVID-19, we saw how different organisations have been impacted by the pandemic. Almost most two-thirds of participants have seen some sort of impact on member retention. For 20% of participants, COVID-19 has had a positive influence on membership! However, almost half of participants at 43%, [...]
Video conferencing, messaging and workflow collaboration technology has exploded. This accelerated digital transformation of operations and communications is certainly great news for the tech companies. Zoom Communication Inc experienced a massive rise in share price and Microsoft reported that Monthly Active Users (MAUs) of its Teams product spiked by 12 million in one week in March [...]
This year 50,000 supplier searches were made on our dedicated MemberWise Recognised Supplier Directory – a resource that has been serving the Membership and Association Sector well for the past 12 years. The most popular page is CRM/AMS/Membership Database (36 solution providers feature), however a whole range of product/service providers also feature, and during [...]
While most of the member events in 2020 pivot to virtual, so are the sponsorship activations. Here are some tips to help keeping your sponsors engaged: 1. Sponsorship Branding on Registration Pages The registration page offers prime real estate for sponsorship logos, links, text or contact information. Be careful: Don't create too much friction [...]
