Last year’s Memberwise Digital Excellence survey reported that the retention of members was one of the three most important priorities for professional membership organisations. Today, as these organisations work through the pandemic, we believe that member retention is now firmly in the number one spot. It’s crucial to maintaining revenue and will be a [...]
Businesses across the United Kingdom will be looking for ways to enhance and maximise their marketing spend in exchange for better reach, engagement and coverage, with the membership sector as no exception. This means taking time to investigate contra deal opportunities within your sector that will both save resources from your marketing budget, but [...]
We are pleased to announce the launch of our first virtual Summer School: a series of online tutorials that will culminate in the publication of our latest, co-curated, best practice resource, The Ultimate Guide to Retaining More Members, plus other supporting content and activities. What’s in it for you? Participants will get to unpack [...]
The months of uncertainty surrounding when the economy might ramp up have undoubtedly been difficult. We have all been waiting for all shops, schools, zoos, gardens and properties to re-open. We are delighted that some membership organisations and charities have continued to use direct mail to connect with their members and supporters. Like many [...]
Research into member needs during the health crisis doesn’t need to stop – in fact we may need it now more than ever While Covid-19 has undoubtedly impacted on conducting qualitative market research across the UK and globally, it’s encouraged member organisations to explore different ways of carrying out research like never before. Instead [...]
What is Mentoring? Mentoring describes a relationship between two people that develops as a way of providing support in a work-related context. A mentor could work for the same organisation as their mentee but not always; the key aspect of the relationship is experience. The mentor usually has a level [...]
The MemberWise Network is the leading free best practice network for membership and association professionals in the UK/EU. This year we embark on an ambitious programme to tool up the sector in response to the current challenging climate. Here is where we start. We wholeheartedly believe that common roles within Membership Organisations and Associations [...]
In case you haven’t noticed, the world’s turned upside down. Across the membership sector, the ‘new normal’ is forcing many organisations to face up to a precarious new reality – and arts and heritage organisations have been among the hardest hit. A few weeks ago, National Trust for Scotland announced that hundreds of jobs [...]
In Part 1, we talked about the need for membership organisations to work harder and faster to demonstrate their relevance and value, to retain members and entice back those who have left, in order to safeguard revenues and drive business growth. Now we will continue to explore the different avenues available to membership organisations to [...]
Learning your way into a new future: A guide on why and how to create a digital learning platform that increases member value. Covid 19 has triggered a wave of fast and significant change in all aspects of our lives. It has also created a search for new knowledge as we learn new ways [...]
