For membership organisations, the COVID-19 pandemic has placed member retention under the spotlight more than ever. Membership organisations need to work harder and faster to demonstrate their relevance and value, to retain members and entice back those who have left, in order to safeguard revenues and drive business growth. Membership organisations have an opportunity [...]
In Part 1 we discussed the importance of making sure your members can get to the information they need quickly. In this article, we will discuss some of the, maybe less obvious things to take into consideration when improving the online experience for your users. By using tools that give you insight into how [...]
With the latest lockdown measures due to Covid-19, you may have seen an increase in visits to your website? At times like this, it’s even more vital that your members can find the information they need. Emotions could be fragile and you don’t want to add to their anxiety. Many organisations have set up [...]
Following last night’s Government announcement of the new five-level COVID Alert System, and varying approaches in the devolved nations, we continue to provide you with free practical help and support as the lockdown restrictions start to ease. We certainly have a long way to go before things return to any form of “normal” and [...]
Until the end of February ,Member Engagement was the Membership and Association Sector’s key goal for 2020 (and had been so since 2016). In less than a month that shifted to Member Value*. Our work environment has changed beyond all recognition. Many staff have been furloughed and things are very uncertain; but the show [...]
We here at membershipbespoke are beginning to notice some encouraging green shoots of recovery in recruitment for membership organisations. The signs are that there will be a great deal of activity in this area after restrictions are lifted. Here are some top tips for clients and candidates to help you get ahead of the [...]
I have identified a worrying trend that is developing within organisations that have decided to furlough staff via the Government’s Coronavirus Job Retention Scheme. This sadly includes a number of well-known UK membership organisations and associations. I am ‘calling this out’ as I don’t think what is happening is right. A small but growing [...]
Organisations often slip up as they become reactive, rather than proactive and make it up as they go along. Change can happen due to an emergency or a crisis in business but is normally generated by process improvements/alterations or due to new regulations. Even a planned programme of change such as the changes associated [...]
In response to rapidly changing teaching, learning and assessment needs during the COVID-19 pandemic, membership organisations, awarding bodies, educational publishers, etc. are working to design, develop and deliver services for members self-studying for qualifications at home. As a result, organisations can promote an enhanced professional development offer, to boost their membership benefits, revenues and [...]
The Membership and Association sector is currently seeing a large number of professionals furloughed, particularly those conducting administrative and event focused roles. Some sectors (particularly those enabling digital transformation) that many of you represent/support are seeing a boom period, whilst other sectors are being highly impacted e.g. the aviation and hospitality industries. The [...]
