Retention is consistently rated as a top 3 goal for most Member Organisations* but is under pressure in these unprecedented times. Member anxiety, remote working, furlough and financial concerns have led to an increase in member cancellations. The threat to revenue is clear – but what can be done? Ride the Wave Although many [...]
Problems, we’ve all got them; some we work around, some we ignore and hope will go away and some we rise to the challenge, get our heads down and overcome. In this season of extreme challenge, where it seems that the majority of problems are coronavirus related, we take a brief look at overcoming [...]
For all of us, life as we know it has changed beyond all recognition in a matter of days and weeks. Coronavirus has changed daily life for everyone in the UK. We have all been making adjustments to our professional and personal lives. Changes that, for many of us, would have been unthinkable just [...]
Last year the NAS (National Association of Shopfitters and Interior Contractors) celebrated its centenary, with a fantastic year full of celebration and reflection. However, our priority now is focusing on the future, ensuring the association is as relevant as possible to those working in the shopfitting, fit out and interior contracting industry today. We [...]
Over the past decade I have seen a wide range of membership bodies move away from the traditional ‘one size fits all’ membership offering to a more tiered membership offering. To be clear I am not talking about a categorized (Associate, Member or Fellow) or a more personalised approach, but different tiers linked to [...]
By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital As social distancing and working from home extends, digital interaction becomes more and more important. Now that we have a few weeks of working from home and there are a vast amount of out there and great tools to help us, we need to make sure [...]
Due to the current Coronavirus situation we have compiled a comprehensive programme of help and support to optimise your membership focused activity. It is our firm belief that your members will judge your current actions after this current crisis is over, so we recommend providing related/immediate help and support (in order to avoid [...]
By Guest Blogger: Emma Burley, Marketing Director CJ Association Management For the first time since 2016, member value has outranked member engagement as the sector’s main goal/challenge (prior to 2016 it was new member acquisition). It has taken a global pandemic for this shift to occur. Now is the time to go the extra [...]
By Guest Blogger: Kim Smith, Marketing Executive Protech The COVID-19 pandemic is very likely to be having an impact on most, if not all business operability. In these uncertain times, a vital consideration for professional membership and awarding organisations is how can they continue to operate when often the main source of revenue is obtained [...]
By Guest Blogger: Tabby Duff, Digital Marketing Executive Cantarus With the latest government information surrounding COVID-19, more and more organisations are implementing work from home policies, including Cantarus. The good news is that although we are currently in unchartered waters, it also presents membership organisations and associations with opportunity – when things eventually go back to [...]
