New member acquisition is also known as member recruitment. Member recruitment is a key membership sector goal. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other new member acquisition professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are new member acquisition roles.

Private Members’ Clubs: What can we learn from them?

2020-02-07T09:42:19+00:00Thursday, 8 August, 2019|Categories: Member Engagement & Retention, Member Value, Membership Strategy, MemberWise, New Member Acquisition/Recruitment|Tags: , , , , , |

By Kerrie Fuller Associate Director of Engagement MemberWise Network As part of our series of articles on key segments of the Membership Sector, in this article we focus on Private Members' Clubs. Private Members’ Clubs are unique in that the concept of a ‘private club’ is an old one (the oldest dates from 1693) and [...]

Our Membership Priorities & Avoiding Magic Money Trees

2020-02-07T09:44:03+00:00Sunday, 28 July, 2019|Categories: Member Engagement & Retention, Member Value, Membership Finance, Membership Strategy, MemberWise, New Member Acquisition/Recruitment|Tags: , , , , |

We're now midway through the year and it feels right to revisit the Membership & Association Sector's 7 Key Priorities identified at the start of the year. These key priories were established via the statistically significant findings contained in the Digital Excellence 2019 Survey Summary Report (free to download via our online professional community, MemberWise [...]

Sports Bodies: What can we learn from them?

2020-02-07T09:45:03+00:00Tuesday, 16 July, 2019|Categories: Member Engagement & Retention, Member Value, Membership Strategy, MemberWise, New Member Acquisition/Recruitment|Tags: , , , , , |

By Kerrie Fuller Associate Director of Engagement MemberWise Network Sport England recognise 155 National Sports Bodies in the UK – set up to be the governing body for every sport that you can think of, however small. Sport England is the public body that invests funding into these sports bodies and works with them to [...]

Chambers of Commerce: What can we learn from them?

2020-02-07T09:47:18+00:00Tuesday, 2 July, 2019|Categories: Member Engagement & Retention, Member Value, Membership Strategy, MemberWise, New Member Acquisition/Recruitment|Tags: , , , , , , , , |

By Kerrie Fuller Associate Director of Engagement MemberWise Network A delegation from the New South Wales Business Chamber were over in the UK collecting best practice from the membership sector and in return, gave us an insight into their membership strategy. In this article we share the top 5 lessons we can learn from this [...]

Political Parties: What can we learn from them?

2020-02-07T09:54:23+00:00Monday, 25 February, 2019|Categories: Member Engagement & Retention, Member Value, Membership Strategy, MemberWise, New Member Acquisition/Recruitment|Tags: , , , , |

By Kerrie Fuller Associate Director of Engagement MemberWise Network Membership of political parties has been in steady decline since its peak in the early 1950s. As a (overdue) response to this, in 2018, three academics were funded to research key trends and issues with political party membership. Here are the top 5 lessons we can [...]

Can a ‘Club within a Club’ Inspire Your Association?

2020-02-07T10:25:07+00:00Thursday, 17 August, 2017|Categories: Member Engagement & Retention, Member Value, Membership Strategy, MemberWise, New Member Acquisition/Recruitment|Tags: , , , , , |

It’s not often you’ll see me review a Premier League football club initiative, however I’ve been so impressed with the engagement focused principles behind Manchester City Football Club's (MCFC) new 'The Tunnel Club' I wanted to share them with you. Firstly I need to be clear that I am not a MUFC fan, and secondly [...]

Optimising Online New Member Acquisition: a shop window, shelves and an open door

2020-02-14T11:39:15+00:00Tuesday, 1 August, 2017|Categories: Membership Finance, MemberWise, New Member Acquisition/Recruitment|Tags: , , , , , , |

Author: Rich Gott, Founder of the Memberwise Network In this blog article, we investigate why your website is key to improving new member acquisition. Get in the mind of your prospective online members In an increasingly virtual world many prospective new members will find out about your organisation either by searching for and/or visiting your [...]

Charitable Associations & Google AdWords: how to increase your marketing budget by £90,000 per year for free (if eligible)

2020-02-14T11:40:21+00:00Sunday, 28 August, 2016|Categories: Membership Finance, MemberWise, New Member Acquisition/Recruitment|Tags: , , , , , |

I revisited the Google Ad Grant scheme and was pleased to see it is still in operation. I have gone through the small print and it looks like charitable membership organisations and associations can participate and receive up to £90,000 worth of Google AdWord credits per year (equivalent to $10,000 per month) provided they meet [...]

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