Member engagement is a key membership sector goal. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership engagement professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving member engagement community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are member engagement roles.

Register for our Free Virtual Summer School (The Ultimate Guide to Retaining More Members)

2020-06-22T17:40:56+01:00Monday, 22 June, 2020|Categories: MemberWise, Member Engagement & Retention|

We are pleased to announce the launch of our first virtual Summer School: a series of online tutorials that will culminate in the publication of our latest, co-curated, best practice resource, The Ultimate Guide to Retaining More Members, plus other supporting content and activities. What’s in it for you? Participants will get to unpack [...]

Successful Direct Mail for Membership Organisations After Lockdown

2021-01-12T13:07:58+00:00Tuesday, 16 June, 2020|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|Tags: |

The months of uncertainty surrounding when the economy might ramp up have undoubtedly been difficult. We have all been waiting for all shops, schools, zoos, gardens and properties to re-open. We are delighted that some membership organisations and charities have continued to use direct mail to connect with their members and supporters. Like many [...]

How can arts and heritage organisations go from giving, to asking?

2021-01-12T13:09:43+00:00Friday, 5 June, 2020|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|Tags: |

In case you haven’t noticed, the world’s turned upside down. Across the membership sector, the ‘new normal’ is forcing many organisations to face up to a precarious new reality – and arts and heritage organisations have been among the hardest hit. A few weeks ago, National Trust for Scotland announced that hundreds of jobs [...]

Open for Business – Royal Mail COVID-19 Mailing Incentives

2021-01-12T12:49:23+00:00Friday, 29 May, 2020|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|Tags: |

The Royal Mail Covid-19 Open for Business Incentive is designed to help businesses and charities impacted by COVID-19 social movement restrictions by boosting their trading and marketing activities. The mailing incentive was initially aimed at charities who have had to cancel all their summer 2020 fundraising events such as the London Marathon. They will [...]

Facebook 2020 Update and the Membership Sector

2021-01-12T12:50:26+00:00Thursday, 28 May, 2020|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|Tags: |

Facebook has announced a new update and is starting to roll out features to help users and businesses better connect with their followers. Here's why it's great for the membership sector. For many membership organisations and their members, these updates unlock new avenues of connecting and sharing information with people who use Facebook more [...]

6 Steps to Improving Your Members’ Online Experience – Part 2

2021-01-12T12:52:47+00:00Monday, 18 May, 2020|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

In Part 1 we discussed the importance of making sure your members can get to the information they need quickly. In this article, we will discuss some of the, maybe less obvious things to take into consideration when improving the online experience for your users. By using tools that give you insight into how [...]

6 Steps to Improving Your Members’ Online Experience – Part 1

2021-01-12T12:53:44+00:00Monday, 11 May, 2020|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|Tags: |

With the latest lockdown measures due to Covid-19, you may have seen an increase in visits to your website? At times like this, it’s even more vital that your members can find the information they need. Emotions could be fragile and you don’t want to add to their anxiety. Many organisations have set up [...]

Protecting revenue and retaining members in challenging times

2021-01-12T12:36:05+00:00Friday, 24 April, 2020|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|Tags: |

Retention is consistently rated as a top 3 goal for most Member Organisations* but is under pressure in these unprecedented times. Member anxiety, remote working, furlough and financial concerns have led to an increase in member cancellations. The threat to revenue is clear – but what can be done? Ride the Wave Although many [...]

‘I’ve got 99 problems… (but my tech ain’t one)’

2021-01-12T12:36:55+00:00Wednesday, 22 April, 2020|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|Tags: |

Problems, we’ve all got them; some we work around, some we ignore and hope will go away and some we rise to the challenge, get our heads down and overcome. In this season of extreme challenge, where it seems that the majority of problems are coronavirus related, we take a brief look at overcoming [...]

Delivering Effective Membership Tiers Without the Tears

2020-04-16T17:11:01+01:00Thursday, 16 April, 2020|Categories: MemberWise, Member Engagement & Retention, Member Value, Membership Finance, Membership Strategy|Tags: , , , |

Over the past decade I have seen a wide range of membership bodies move away from the traditional ‘one size fits all’ membership offering to a more tiered membership offering.  To be clear I am not talking about a categorized (Associate, Member or Fellow) or a more personalised approach, but different tiers linked to [...]

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