Like many sectors, the world of membership organisations has adopted social media as one of their primary tools in connecting with members, partners, and anyone who may be interested in their services. However, simply implementing well thought out posting schedules is no longer enough to thrive on such competitive platforms. In order to get [...]
Video conferencing, messaging and workflow collaboration technology has exploded. This accelerated digital transformation of operations and communications is certainly great news for the tech companies. Zoom Communication Inc experienced a massive rise in share price and Microsoft reported that Monthly Active Users (MAUs) of its Teams product spiked by 12 million in one week in March [...]
Facebook has announced a new update and is starting to roll out features to help users and businesses better connect with their followers. Here's why it's great for the membership sector. For many membership organisations and their members, these updates unlock new avenues of connecting and sharing information with people who use Facebook more [...]
The following might help you with dealing with negativity on your social channels: Acknowledge the issue & respond – if members/social channel users are making a less than positive point, you need to acknowledge it and then respond. The response should be clear and consistent, should that person or others continue to push the issue. [...]
As social media matures and finds an acceptable place in our everyday lives, I am struck by the number of Membership Associations that are not using social media, whatever the platform, effectively. I am not alone – 50% of the respondents to the Harnessing The Web 2015 survey rated their organisation’s social media presence as [...]
Feedly Content is King but having the right content tools is just as important. Feedly makes day-to-day social media management tasks simple. With this tool, you can search the web for content that is relevant to your members and organize it quickly and efficiently. Free and pro accounts are available depending on your requirements. Pocket [...]
Author: Rob Yeldham, Director of Strategy, Policy & Engagement at The Chartered Society of Physiotherapy (CSP). Social media provides membership bodies with a great way to have two way conversations with our members. It can be harnessed for campaigning, fundraising or advice sharing. However, for associations with regional structures the medium poses some interesting challenges. [...]
Author: John Scarrott, Membership Director of the Design Business Association. LinkedIn holds real potential for Associations. In theory it is a ready made tool for them to stake their claim to be the real and genuine owners of the notion of community and create the kind of interactions between people that reflect this. So when [...]
Twitter Walls When discussing how to increase social media engagement prior to the conference, we talked through various options and decided to create a Twitter Wall, which is a webpage showing a visual representation of Tweets relating to a hashtag for display at events. Tweetwall.com Having researched the various providers I suggested we use Tweetwall.com [...]
