Member Engagement & Retention

Member engagement is a key membership sector goal. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership engagement professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving member engagement community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are member engagement roles.

Protecting revenue and retaining members in challenging times

2021-01-12T12:36:05+00:00Friday, 24 April, 2020|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|Tags: |

Retention is consistently rated as a top 3 goal for most Member Organisations* but is under pressure in these unprecedented times. Member anxiety, remote working, furlough and financial concerns have led to an increase in member cancellations. The threat to revenue is clear – but what can be done? Ride the Wave Although many [...]

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‘I’ve got 99 problems… (but my tech ain’t one)’

2021-01-12T12:36:55+00:00Wednesday, 22 April, 2020|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|Tags: |

Problems, we’ve all got them; some we work around, some we ignore and hope will go away and some we rise to the challenge, get our heads down and overcome. In this season of extreme challenge, where it seems that the majority of problems are coronavirus related, we take a brief look at overcoming [...]

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Delivering Effective Membership Tiers Without the Tears

2020-04-16T17:11:01+01:00Thursday, 16 April, 2020|Categories: MemberWise, Member Engagement & Retention, Member Value, Membership Finance, Membership Strategy|Tags: , , , |

Over the past decade I have seen a wide range of membership bodies move away from the traditional ‘one size fits all’ membership offering to a more tiered membership offering.  To be clear I am not talking about a categorized (Associate, Member or Fellow) or a more personalised approach, but different tiers linked to [...]

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Connecting with members during the COVID-19 outbreak

2021-01-12T12:05:24+00:00Friday, 27 March, 2020|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|Tags: |

  By Guest Blogger: Emma Burley, Marketing Director CJ Association Management It's no secret we're in the midst of tough times. Businesses across the globe will be feeling the financial implications of Covid-19 for the forseeable future, and as such, it has never been more important to connect with your members about support available during [...]

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Top 100 Membership Organisations – An Audit of Engagement Technology

2021-06-11T13:57:14+01:00Thursday, 5 March, 2020|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|Tags: |

By Guest Blogger: Phillip Law, Head of Insights Your Favourite Story The top 100 Membership organisations (by total membership numbers) websites were audited for technologies related to Analytics, Tagging, Optimisation, and Personalisation activities. This report identifies and benchmarks common technologies. The rationale Some of the organisations we work with key strategy for increasing total membership [...]

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Segmentation is essential (except for when it isn’t)

2020-02-17T10:38:52+00:00Friday, 14 February, 2020|Categories: Member Engagement & Retention, Opinion Piece|

By Guest Blogger: Dave Gilmore Head of Communications, NAHT Membership organisations are complex, and one of the most challenging aspects of their complexity is effectively communicating their message to multiple audiences. More often than not, these types of organisation will comprise people with different categories of membership, and, more often than not, these people will [...]

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Our next Annual Conference MEMX 2020 on How Membership Changes the World

2020-02-14T11:10:13+00:00Tuesday, 28 January, 2020|Categories: MemberWise, Member CPD/Learning, Member Engagement & Retention, Member Value, Membership Leadership & Governance, Membership Strategy, New Member Acquisition/Recruitment|Tags: , , , , , , |

By Kerrie Fuller Associate Director of Engagement MemberWise Network There is a concern that membership is a dying concept in the 21st century. The younger generation are proving a stubborn audience to engage and we are all becoming ‘on demand’ consumers; able to purchase products and services that meet our needs as and when we [...]

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Is ‘Membership’ as a concept is dying out? We think not.

2020-02-14T11:10:44+00:00Tuesday, 14 January, 2020|Categories: MemberWise, Member CPD/Learning, Member Engagement & Retention, Member Value, Membership Leadership & Governance, Membership Strategy|Tags: , , , , , |

There is a theory that membership as a concept is dying out, to be replaced with purchasing on demand. That the younger generation do not see the value in 'joining' an organisation. So how can membership as a sector survive these challenges? By evolving into a more innovative and enthused force for good. In fact, [...]

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How Innovation & Maturity Is Driving Virtual Events Adoption

2020-02-14T14:20:02+00:00Thursday, 28 November, 2019|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Carsten Pleiser, Business Development UK Blue Sky eLearn Events can be delivered in a zillion different ways - in-person, hybrid or virtual. For membership organisations, in-person conferences have always played an important role in bringing members together, enabling networking, adding value & offering learning opportunities. But as events & learning teams are [...]

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The End of the Web as We Know It

2020-02-14T14:23:15+00:00Tuesday, 12 November, 2019|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Russ Magnuson RD Mobile   Having worked in technology for over 35 years (and online for 25 years), I’ve come to appreciate the pace of change and how quickly technology strategy needs to be revisited. When the Web emerged as a content delivery platform in the mid-90s, I thought it provided the [...]

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