Member engagement is a key membership sector goal. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership engagement professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving member engagement community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are member engagement roles.

Connecting with members during the COVID-19 outbreak

2021-01-12T12:05:24+00:00Friday, 27 March, 2020|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|Tags: |

  By Guest Blogger: Emma Burley, Marketing Director CJ Association Management It's no secret we're in the midst of tough times. Businesses across the globe will be feeling the financial implications of Covid-19 for the forseeable future, and as such, it has never been more important to connect with your members about support available during [...]

Top 100 Membership Organisations – An Audit of Engagement Technology

2021-06-11T13:57:14+01:00Thursday, 5 March, 2020|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|Tags: |

By Guest Blogger: Phillip Law, Head of Insights Your Favourite Story The top 100 Membership organisations (by total membership numbers) websites were audited for technologies related to Analytics, Tagging, Optimisation, and Personalisation activities. This report identifies and benchmarks common technologies. The rationale Some of the organisations we work with key strategy for increasing total membership [...]

Segmentation is essential (except for when it isn’t)

2020-02-17T10:38:52+00:00Friday, 14 February, 2020|Categories: Member Engagement & Retention, Opinion Piece|

By Guest Blogger: Dave Gilmore Head of Communications, NAHT Membership organisations are complex, and one of the most challenging aspects of their complexity is effectively communicating their message to multiple audiences. More often than not, these types of organisation will comprise people with different categories of membership, and, more often than not, these people will [...]

Our next Annual Conference MEMX 2020 on How Membership Changes the World

2020-02-14T11:10:13+00:00Tuesday, 28 January, 2020|Categories: MemberWise, Member CPD/Learning, Member Engagement & Retention, Member Value, Membership Leadership & Governance, Membership Strategy, New Member Acquisition/Recruitment|Tags: , , , , , , |

By Kerrie Fuller Associate Director of Engagement MemberWise Network There is a concern that membership is a dying concept in the 21st century. The younger generation are proving a stubborn audience to engage and we are all becoming ‘on demand’ consumers; able to purchase products and services that meet our needs as and when we [...]

Is ‘Membership’ as a concept is dying out? We think not.

2020-02-14T11:10:44+00:00Tuesday, 14 January, 2020|Categories: MemberWise, Member CPD/Learning, Member Engagement & Retention, Member Value, Membership Leadership & Governance, Membership Strategy|Tags: , , , , , |

There is a theory that membership as a concept is dying out, to be replaced with purchasing on demand. That the younger generation do not see the value in 'joining' an organisation. So how can membership as a sector survive these challenges? By evolving into a more innovative and enthused force for good. In fact, [...]

How Innovation & Maturity Is Driving Virtual Events Adoption

2020-02-14T14:20:02+00:00Thursday, 28 November, 2019|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Carsten Pleiser, Business Development UK Blue Sky eLearn Events can be delivered in a zillion different ways - in-person, hybrid or virtual. For membership organisations, in-person conferences have always played an important role in bringing members together, enabling networking, adding value & offering learning opportunities. But as events & learning teams are [...]

The End of the Web as We Know It

2020-02-14T14:23:15+00:00Tuesday, 12 November, 2019|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Russ Magnuson RD Mobile   Having worked in technology for over 35 years (and online for 25 years), I’ve come to appreciate the pace of change and how quickly technology strategy needs to be revisited. When the Web emerged as a content delivery platform in the mid-90s, I thought it provided the [...]

Students’ Unions: What can we learn from them?

2020-02-07T09:33:15+00:00Thursday, 7 November, 2019|Categories: MemberWise, Member Engagement & Retention, Member Value, Membership Strategy|Tags: , , , , , |

By Kerrie Fuller Associate Director of Engagement MemberWise Network As part of our series of articles on key segments of the Membership Sector, in this article we focus on Students’ Unions (SU). There are over 600 students’ unions in the UK, the first being created in 1884 at Edinburgh University. Their role is to lobby, [...]

Target Sustainability To Grow And Retain Your Membership

2020-06-17T14:11:18+01:00Monday, 4 November, 2019|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Jo Lucas, Business Development Director Advanced Direct Mail   Sustainable Mailings Can Still Be Cost-Effective It is increasingly vital for membership organisations to stand out to attract, engage and retain loyal members. Whilst digital marketing campaigns are undoubtably becoming more popular, there is still an important role for direct mail, whether it’s a [...]

Budgets are tight, but you need to grow

2020-02-14T14:26:13+00:00Friday, 1 November, 2019|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital Increasing member engagement remains the top goal for the third year running stated in the 2019 Digital Excellence report by Memberwise, as budgets get tighter and we are all trying to do more with less there are a few areas that we can take a step [...]

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