Membership is a huge subject area. So we have provided a dedicated space on the website that pulls together all related content from the Memberwise Team.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other international membership professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving international community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are international.

Sharing Your Members’ Personal Data with Outsourced Providers?

2020-02-14T11:39:46+00:00Wednesday, 22 March, 2017|Categories: Member Data, MemberWise|Tags: , , , |

I regularly receive queries from membership organisations and associations regarding data protection. It can be a rather 'dry' topic (if I am honest) but it is definately something we must all take seriously; but what about our providers? "Data Breach" - There's two words that send shivers down my spine as a membership professional and [...]

What the US Taught Me: Innovation, Mistakes and White Noise!

2020-02-14T11:11:34+00:00Tuesday, 3 January, 2017|Categories: MemberWise, Membership Strategy|Tags: , , , , |

Richard Gott Founder and Chair, MemberWise Network   As many of you know I attended the ASAE Technology Conference and Expo in Washington DC in December. My mission was to deepen my association and technology focused insight and understanding (see Not quite the Lincoln I had planned). I am now back (revitalised following the Christmas [...]

Member Engagement Toolkit: enabling you to take a more structured approach

2020-02-07T10:30:51+00:00Sunday, 11 December, 2016|Categories: MemberWise, Member Engagement & Retention, Membership Strategy|Tags: , , , |

This week the much anticipated Member Engagement Toolkit was launched by the MemberWise Network to an audience of 70 association and membership professionals at Home House London. In this article we preview this groundbreaking new (and free) practical resource. What will the toolkit enable you to do? It will enable you to take a more [...]

Charitable Associations & Google AdWords: how to increase your marketing budget by £90,000 per year for free (if eligible)

2020-02-14T11:40:21+00:00Sunday, 28 August, 2016|Categories: MemberWise, Membership Finance, New Member Acquisition/Recruitment|Tags: , , , , , |

I revisited the Google Ad Grant scheme and was pleased to see it is still in operation. I have gone through the small print and it looks like charitable membership organisations and associations can participate and receive up to £90,000 worth of Google AdWord credits per year (equivalent to $10,000 per month) provided they meet [...]

Connecting Great Associations with Great Providers

2020-02-19T09:51:28+00:00Wednesday, 27 July, 2016|Categories: MemberWise|

We think it’s important to ensure association and membership professionals can quickly and easily find information about leading commercial providers servicing the association and membership sector. We 'walk the talk' in this area and outline how we are doing this below! Let's get the 'killer questions' out of the way first: Q: How do we [...]

We Are All Responsible For Our Own Behaviour

2020-10-29T09:22:48+00:00Sunday, 14 February, 2016|Categories: Membership Leadership & Governance, MemberWise|Tags: |

Author: Susie Kay, MD of The Professionalism Group and a MemberWise Ambassador. Choosing a consultant from the sector makes a lot of sense. In a recent article The Guardian printed a lurid piece in their Voluntary Sector Network, as part of their ‘Confessions of a charity professional’ series, supposedly written by an individual who told [...]

10 Tips for Dealing with Negativity on Social Media

2020-02-07T10:33:07+00:00Monday, 30 November, 2015|Categories: MemberWise, Member Engagement & Retention, Membership Digital Transformation, Membership Strategy|Tags: , , , , |

The following might help you with dealing with negativity on your social channels: Acknowledge the issue & respond – if members/social channel users are making a less than positive point, you need to acknowledge it and then respond. The response should be clear and consistent, should that person or others continue to push the issue. [...]

5 Essential Tools for Social Media Management

2020-02-07T10:34:28+00:00Friday, 30 October, 2015|Categories: MemberWise, Member Engagement & Retention, Membership Digital Transformation, Membership Strategy|Tags: , , , , |

Feedly Content is King but having the right content tools is just as important. Feedly makes day-to-day social media management tasks simple. With this tool, you can search the web for content that is relevant to your members and organize it quickly and efficiently. Free and pro accounts are available depending on your requirements. Pocket [...]

Provide Enhanced Status to Members by Gaining a Royal Charter

2020-02-07T10:35:34+00:00Saturday, 2 May, 2015|Categories: MemberWise, Member Value, Membership Leadership & Governance, Membership Strategy|Tags: , , , |

There are over 400 active Chartered bodies in existence, however many of those originally granted a Royal Charter no longer exist. We thought it would be interesting to explore the topic... A significant number of membership bodies continue to petition (apply) for a Royal Charter. 42 charters have been granted during the period 2000-2009, and [...]

Good to Great: 12 Real Differentiators for Associations

2020-02-07T10:37:17+00:00Thursday, 30 April, 2015|Categories: MemberWise, Membership Strategy|Tags: , , , |

Over the past decade I've worked for a number of leading associations in a variety of senior management roles. Many were good places to work; some weren't so; but only a couple were what I would genuinely class as 'great'. This got me thinking - What if I could capture what I believe truly makes [...]

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