By Guest Blogger: Richard Broughton, Director The MTM Agency The marketing challenges faced by member-based organisations are in many ways unique, with specific opportunities and threats. However, in other ways, their route to growth and prosperity is consistent with the strategies exercised by commercial entities selling a traditional product or service. In the case [...]
By Guest Blogger: Amanda Woollaston, Head of Marketing Latcham Direct Attracting potential new members, retaining existing ones and engaging with individuals, at whatever stage they find themselves within the membership lifecycle, is a perennial issue for membership organisations. All membership organisations want to get better at member engagement and through careful planning, working with [...]
By Susie Kay MemberWise Ambassador (Governance) The Professionalism Group Working with several new clients over the last couple of months has reminded me of an issue I tend to go on about at length. How long will an organisation put up with its known internal difficulties before it comes to the conclusion that it [...]
By Susie Kay MemberWise Ambassador (Governance) The Professionalism Group With only a few weeks to go before this year’s Membership Excellence 2018 conference (http://membershipexcellence.com), this is probably the best time to talk about the value of networking. But what is that value and where is its relevance to the issues surrounding governance for membership [...]
By Guest Blogger: Jenny Parsons, COO ProTech According to membership professionals surveyed for the MemberWise Digital Excellence (2017/18) - The Report , the perception of member value has not kept pace with rising membership levels and member engagement. This is a serious issue for membership organisations and associations, especially as 2025 approaches. 2025 is [...]
Author: Susie Kay Organisation: The Professionalism Group Role: Governance Ambassador As a member of the Institute of Directors, it has been painful to watch the unfolding story of their governance problems being played out in public over the past week. The daily revelations of claim and counter-claim, suspensions and resignations, demonstrate once again [...]
By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development Ever wondered what your members are really thinking, if your messages are really resonating? If your members’ hearts and minds truly align to your organisation’s purpose? We certainly did. At CIPD we’ve developed an index that measures how our brand [...]
By Guest Blogger: Jenny Parsons, COO ProTech Wouldn’t it be great if increasing member engagement had dropped off the outstanding priority list for Not for Profit (NFP), Membership or Association organisations? Why? Because it would mean that the sector had ‘cracked’ one of the biggest challenges it faces. Sadly, the sector is not there [...]
By Guest Blogger: Paul Dawson-Hart, Member360 It should come as no surprise that as with all things GDPR there’s a lot of crap information out there and the new role of Data Protection Officer (DPO) is no different. An entire blog could be to dedicated GDPR FUD but rather than ranting; Jon Baines, Chair of [...]
By Guest Blogger: Carsten Pleiser, Business Development UK Blue Sky eLearn You are looking to attract as many members as you can to your annual meeting or conference, but are you catering for those who stay for a variety of reasons, from budget to personal? Did you know that only 15-20% of possible delegates [...]
