Member data is a key asset within membership organisations. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership data professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving member data community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are data roles.

New MemberWise Ambassador for Member Data Appointed

2022-11-07T12:05:41+00:00Monday, 7 November, 2022|Categories: Member Data, MemberWise|

The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part of our team are the MemberWise Ambassadors; a group of practising membership professionals specialising in a specific area that we consider core and crucial to the world of membership such as engagement, recruitment and value. [...]

5 Easy Steps to Improve your Membership Data Right Now

2022-07-03T16:12:33+01:00Friday, 1 July, 2022|Categories: Member Data, MemberWise Recognised Supplier|

The MemberWise Digital Excellence (2022) Report found 70% of membership organisations use data to make important decisions and validate key assumptions. However, only 13% of membership bodies considered their staff to have confidence in the accuracy of available data. Bad data has many implications, from personalisation in a marketing email, to accurately reporting on [...]

If only we had a single member view……

2022-06-22T12:24:16+01:00Tuesday, 21 June, 2022|Categories: Member Data, MemberWise Recognised Supplier|

At the start of my career, I worked for the agency that created the Tesco Clubcard. Tesco wanted to get a view of their relationship with each customer – what was bought, how they paid, which shop type e.g. Express, Metro.  Until that point your supermarkets never really knew what share of a shopper’s [...]

This spring, take the time to spruce up your data

2022-03-15T10:09:39+00:00Tuesday, 15 March, 2022|Categories: Member Data, MemberWise Recognised Supplier|

There’s nothing like a good spring clean, and your membership data is just as in need of it. Often, data cleansing can be overlooked by teams prioritising chasing leads and handling enquiries, but done regularly and correctly it could save you time and a whole lot of hassle. It could even improve your chances [...]

The Information Commissioner’s Least Favourite Airline

2021-01-12T12:22:21+00:00Wednesday, 28 October, 2020|Categories: MemberWise Recognised Supplier, Member Data|Tags: |

So you’ll likely first be wondering what British Airways (BA) have in common with membership. Can there be a comparison between the two and why is it important for pay attention to the fine BA have just received? What are the commonalities between BA and Membership? Aside from the fact that all organisations need [...]

Data Protection Compliance During COVID-19 – What Membership Bodies Need to Know

2021-01-12T13:37:24+00:00Monday, 5 October, 2020|Categories: MemberWise Recognised Supplier, Member Data|Tags: |

In a world where members expect self-service, optimised online journeys, interactive and personalised experiences, it’s clear why increased member engagement and recruitment and retention are the top priorities for membership organisations*. In the current climate, it’s arguably more imperative than ever for membership organisations to overcome the technological challenges, inadequate systems integration and multiple [...]

Top tips for selecting the right CRM solution for your organisation

2021-01-12T12:03:43+00:00Monday, 24 February, 2020|Categories: MemberWise Recognised Supplier, Member Data|Tags: |

By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital Having a robust CRM system is key when looking at continued organisational growth, today data-based decisions are not only possible but key to the success and continued growth of an organisation. Many organisations are at odds with their current systems, perhaps it’s due to age, they’re [...]

From Exclusive to Inclusive: Practical advice on digital analytics supporting diversity and inclusion strategy

2021-06-11T13:55:40+01:00Wednesday, 13 November, 2019|Categories: MemberWise Recognised Supplier, Member Data|

By Guest Blogger: Rachel Mitchell, Director Your Favourite Story Have you been tasked with your organisation's Diversity and Inclusion initiative? Is it well underway, or are you just starting out? Either way, data will be key to planning and success. First things first: what does your current membership look like? Do you know where it’s [...]

Digital Leaders within Membership: The Inside Story

2020-02-14T11:18:24+00:00Wednesday, 2 October, 2019|Categories: Member Data, Membership Digital Transformation, MemberWise|Tags: , , , , , , |

In the lead up to this year’s national membership focused digital conference, Digital Excellence 2019, we interview a selection of Digital Leaders who have achieved ground breaking online member focused results and will share their inspirational online success stories. Digital Leaders represent leading membership bodies including The National Trust, NAHT, RIBA, Royal Pharmaceutical Society, [...]

Your Organisation and its Digital Future

2020-02-18T13:21:19+00:00Friday, 30 August, 2019|Categories: MemberWise Recognised Supplier, Member Data|

By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital The world has changed so rapidly, member’s digital expectations are growing fast, the need to deliver targeted and valuable information is critical for attracting new members, increasing member retention and therefore potential future revenue. Do you have an end-to-end view on your members and understand their [...]

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