Member engagement is a key membership sector goal. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership engagement professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving member engagement community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are member engagement roles.

Can a ‘Club within a Club’ Inspire Your Association?

2020-02-07T10:25:07+00:00Thursday, 17 August, 2017|Categories: MemberWise, Member Engagement & Retention, Member Value, Membership Strategy, New Member Acquisition/Recruitment|Tags: , , , , , |

It’s not often you’ll see me review a Premier League football club initiative, however I’ve been so impressed with the engagement focused principles behind Manchester City Football Club's (MCFC) new 'The Tunnel Club' I wanted to share them with you. Firstly I need to be clear that I am not a MUFC fan, and secondly [...]

How to Increase Member Engagement Part 2

2020-02-19T09:33:53+00:00Tuesday, 2 May, 2017|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

Think of Members as Consumers and Harness Your Member Data, says Jenny Parsons, COO, ProTech – the second in a two-part series, the first blog can be found here   Is your member data an untapped asset? Why aren’t membership organisations and associations taking the same approach? Why don’t they analyse the data they hold on [...]

How to Increase Member Engagement

2020-02-19T09:34:39+00:00Wednesday, 29 March, 2017|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

Think of Members as Consumers and Harness Your Member Data, says Jenny Parsons, COO, ProTech – the first in a two-part series of guest blogs.     The number one key goal for membership organisations and associations, revealed in the Digital Excellence Summary Report 2017 from MemberWise is to increase member engagement. Increasing member engagement [...]

8 tips to amplify your social media content

2020-10-29T14:58:07+00:00Wednesday, 1 February, 2017|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Ben Cocke, Director at Agile Rose     Let’s assume you have ‘the basics’ in place – a content marketing plan, regular flow of messaging going out on the main social media channels such as Twitter, LinkedIn and Facebook. But in these times when information itself is an increasingly an available and [...]

Member Engagement Toolkit: enabling you to take a more structured approach

2020-02-07T10:30:51+00:00Sunday, 11 December, 2016|Categories: MemberWise, Member Engagement & Retention, Membership Strategy|Tags: , , , |

This week the much anticipated Member Engagement Toolkit was launched by the MemberWise Network to an audience of 70 association and membership professionals at Home House London. In this article we preview this groundbreaking new (and free) practical resource. What will the toolkit enable you to do? It will enable you to take a more [...]

Are Your Member Emails Performing Well Enough?

2020-02-14T11:40:56+00:00Monday, 25 July, 2016|Categories: Opinion Piece, Member Data, Member Engagement & Retention|Tags: , , , , |

As social media continues to grow in terms of users and channels, you could be forgiven for thinking that email marketing is losing its ROI. However, statistics from the latest Harnessing the Web 2016 survey summary report from MemberWise show that membership organisations and associations are still using and seeing the value in email marketing. [...]

Delete. Almost 50% of Members Removed to Increase Member Engagement

2020-02-07T12:14:17+00:00Monday, 11 July, 2016|Categories: Opinion Piece, Member Engagement & Retention, Member Value, Membership Strategy|Tags: , , , |

Author: Beth Williams, Quality and Membership Officer at London Youth Traditionally a decline in membership numbers is viewed as a problem, however at London Youth we’ve discovered the opposite to be true. For years London Youth has proudly proclaimed itself to be a network of over 400 youth clubs across London, however this figure hadn’t [...]

How to embrace the use of technology at your member events

2020-02-19T10:09:18+00:00Sunday, 10 January, 2016|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|Tags: , |

Author: Olivia Widdop, Social Media and Events Manager at Glisser Fear grips us all. Whether it is rational or irrational, most of us are afraid of something. Arachnophobia, claustrophobia, and even technophobia – no points for guessing what that’s a fear of. Yet just as the solution to overcoming many of the more common fears [...]

10 Tips for Dealing with Negativity on Social Media

2020-02-07T10:33:07+00:00Monday, 30 November, 2015|Categories: MemberWise, Member Engagement & Retention, Membership Digital Transformation, Membership Strategy|Tags: , , , , |

The following might help you with dealing with negativity on your social channels: Acknowledge the issue & respond – if members/social channel users are making a less than positive point, you need to acknowledge it and then respond. The response should be clear and consistent, should that person or others continue to push the issue. [...]

Engaging Members in 140 Characters or Less

2020-02-07T12:17:47+00:00Friday, 6 November, 2015|Categories: Opinion Piece, Member Engagement & Retention, Membership Digital Transformation|Tags: , , |

As social media matures and finds an acceptable place in our everyday lives, I am struck by the number of Membership Associations that are not using social media, whatever the platform, effectively. I am not alone – 50% of the respondents to the Harnessing The Web 2015 survey rated their organisation’s social media presence as [...]

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