Member engagement is a key membership sector goal. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership engagement professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving member engagement community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are member engagement roles.

Ever Wondered What your Members are Really Thinking? Quantifying the CIPD Brand

2020-02-11T16:45:26+00:00Tuesday, 6 March, 2018|Categories: Opinion Piece, Member Engagement & Retention, Member Value, Membership Digital Transformation, Membership Strategy|Tags: , , , |

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development Ever wondered what your members are really thinking, if your messages are really resonating? If your members’ hearts and minds truly align to your organisation’s purpose? We certainly did. At CIPD we’ve developed an index that measures how our brand [...]

Member Engagement: Personalisation is the Key

2020-02-19T09:21:12+00:00Tuesday, 27 February, 2018|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Jenny Parsons, COO ProTech   Wouldn’t it be great if increasing member engagement had dropped off the outstanding priority list for Not for Profit (NFP), Membership or Association organisations? Why? Because it would mean that the sector had ‘cracked’ one of the biggest challenges it faces. Sadly, the sector is not there [...]

How to distribute your annual conference content like Hollywood

2020-02-19T09:22:53+00:00Wednesday, 7 February, 2018|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Carsten Pleiser, Business Development UK Blue Sky eLearn   You are looking to attract as many members as you can to your annual meeting or conference, but are you catering for those who stay for a variety of reasons, from budget to personal? Did you know that only 15-20% of possible delegates [...]

Can a ‘Club within a Club’ Inspire Your Association?

2020-02-07T10:25:07+00:00Thursday, 17 August, 2017|Categories: MemberWise, Member Engagement & Retention, Member Value, Membership Strategy, New Member Acquisition/Recruitment|Tags: , , , , , |

It’s not often you’ll see me review a Premier League football club initiative, however I’ve been so impressed with the engagement focused principles behind Manchester City Football Club's (MCFC) new 'The Tunnel Club' I wanted to share them with you. Firstly I need to be clear that I am not a MUFC fan, and secondly [...]

How to Increase Member Engagement Part 2

2020-02-19T09:33:53+00:00Tuesday, 2 May, 2017|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

Think of Members as Consumers and Harness Your Member Data, says Jenny Parsons, COO, ProTech – the second in a two-part series, the first blog can be found here   Is your member data an untapped asset? Why aren’t membership organisations and associations taking the same approach? Why don’t they analyse the data they hold on [...]

How to Increase Member Engagement

2020-02-19T09:34:39+00:00Wednesday, 29 March, 2017|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

Think of Members as Consumers and Harness Your Member Data, says Jenny Parsons, COO, ProTech – the first in a two-part series of guest blogs.     The number one key goal for membership organisations and associations, revealed in the Digital Excellence Summary Report 2017 from MemberWise is to increase member engagement. Increasing member engagement [...]

8 tips to amplify your social media content

2020-10-29T14:58:07+00:00Wednesday, 1 February, 2017|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Ben Cocke, Director at Agile Rose     Let’s assume you have ‘the basics’ in place – a content marketing plan, regular flow of messaging going out on the main social media channels such as Twitter, LinkedIn and Facebook. But in these times when information itself is an increasingly an available and [...]

Member Engagement Toolkit: enabling you to take a more structured approach

2020-02-07T10:30:51+00:00Sunday, 11 December, 2016|Categories: MemberWise, Member Engagement & Retention, Membership Strategy|Tags: , , , |

This week the much anticipated Member Engagement Toolkit was launched by the MemberWise Network to an audience of 70 association and membership professionals at Home House London. In this article we preview this groundbreaking new (and free) practical resource. What will the toolkit enable you to do? It will enable you to take a more [...]

Are Your Member Emails Performing Well Enough?

2020-02-14T11:40:56+00:00Monday, 25 July, 2016|Categories: Opinion Piece, Member Data, Member Engagement & Retention|Tags: , , , , |

As social media continues to grow in terms of users and channels, you could be forgiven for thinking that email marketing is losing its ROI. However, statistics from the latest Harnessing the Web 2016 survey summary report from MemberWise show that membership organisations and associations are still using and seeing the value in email marketing. [...]

Delete. Almost 50% of Members Removed to Increase Member Engagement

2020-02-07T12:14:17+00:00Monday, 11 July, 2016|Categories: Opinion Piece, Member Engagement & Retention, Member Value, Membership Strategy|Tags: , , , |

Author: Beth Williams, Quality and Membership Officer at London Youth Traditionally a decline in membership numbers is viewed as a problem, however at London Youth we’ve discovered the opposite to be true. For years London Youth has proudly proclaimed itself to be a network of over 400 youth clubs across London, however this figure hadn’t [...]

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