Member engagement is a key membership sector goal. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership engagement professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving member engagement community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are member engagement roles.

5 Essential Tools for Social Media Management

2020-02-07T10:34:28+00:00Friday, 30 October, 2015|Categories: MemberWise, Member Engagement & Retention, Membership Digital Transformation, Membership Strategy|Tags: , , , , |

Feedly Content is King but having the right content tools is just as important. Feedly makes day-to-day social media management tasks simple. With this tool, you can search the web for content that is relevant to your members and organize it quickly and efficiently. Free and pro accounts are available depending on your requirements. Pocket [...]

Managing Regional Social Media Accounts: is it worth it?

2020-02-07T12:19:05+00:00Friday, 23 October, 2015|Categories: Opinion Piece, Member Engagement & Retention, Membership Digital Transformation|Tags: , |

Author: Rob Yeldham, Director of Strategy, Policy & Engagement at The Chartered Society of Physiotherapy (CSP). Social media provides membership bodies with a great way to have two way conversations with our members. It can be harnessed for campaigning, fundraising or advice sharing. However, for associations with regional structures the medium poses some interesting challenges. [...]

Six Ideas for Associations on Getting More from LinkedIn Groups

2020-02-07T12:20:23+00:00Thursday, 15 October, 2015|Categories: Opinion Piece, Member Engagement & Retention, Membership Digital Transformation|Tags: , |

Author:  John Scarrott, Membership Director of the Design Business Association. LinkedIn holds real potential for Associations. In theory it is a ready made tool for them to stake their claim to be the real and genuine owners of the notion of community and create the kind of interactions between people that reflect this. So when [...]

Harnessing the Web: Avoiding the Tabasco Fiasco

2020-02-07T12:21:49+00:00Friday, 2 October, 2015|Categories: Opinion Piece, Member Data, Member Engagement & Retention, Membership Digital Transformation|Tags: , , |

I am delighted to introduce Joel Turner, Membership Marketing Manager at The Chartered Insurance Institute. Let's see what Joel has to say on this important topic. Harnessing the web: avoiding the Tabasco fiasco…. (Opinion Piece by Joel Turner) While sleepily fumbling around the kitchen one morning this week, I mistakenly spilt Tabasco sauce from the [...]

Member Experience Engineering: A ‘game changer’ concept you need to be aware of!

2020-02-19T10:20:04+00:00Sunday, 7 December, 2014|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|Tags: |

During challenging times it is important for us to optimise member engagement to enable enhanced member value, existing member retention and growth particularly when it costs us 8 x more to recruit a new member than retain an existing member. In this short blog article Sector Thought-Leader and consultant, Sue Froggatt, introduces us to a [...]

How Tweetwall.com helped MemberWise reach 653,990 Twitter users

2020-02-07T10:40:02+00:00Friday, 31 October, 2014|Categories: MemberWise, Member Engagement & Retention, Membership Digital Transformation, Membership Strategy|Tags: , , , |

Twitter Walls When discussing how to increase social media engagement prior to the conference, we talked through various options and decided to create a Twitter Wall, which is a webpage showing a visual   representation of Tweets relating to a hashtag for display at events. Tweetwall.com Having researched the various providers I suggested we use Tweetwall.com [...]

Online Anywhere, Anytime & On All Devices. Right?

2020-02-07T10:40:56+00:00Friday, 12 September, 2014|Categories: MemberWise, Member Data, Member Engagement & Retention, Membership Digital Transformation|Tags: , , , , |

The ‘mobile web’ advances deeper into our lives and over the past 12 months this trend has continued. Are associations and membership organisations ready for this rapid shift in the way members wish to access mobile content? Last year the jury was out, so what about this year? Before we dive into this article it [...]

The Tip of the Online Membership Iceberg: Must Go Deeper?

2020-02-07T10:41:50+00:00Friday, 1 August, 2014|Categories: MemberWise, Member Data, Member Engagement & Retention, Membership Digital Transformation|Tags: , , , , |

In this Blog article we investigate how associations and membership organisations are using their websites to drive membership value and growth more effectively. This topic follows our last LinkedIn article, Optimising Online Member Value? Could Try Harder!, which established that members expect an interactive, engaging and value driven online experience. Let’s start with a worrying [...]

Improving Member Engagement Part 2

2020-02-19T10:20:50+00:00Tuesday, 15 July, 2014|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|Tags: |

At the end of our previous blog entry we listed a set of tips for improving and maintaining member engagement. In this entry we look at the first three: 1. Understand the psychology behind member engagement 2. Understand the member experience and member journey 3. Define your member engagement objectives 1. Understand the psychology behind [...]

Membership Renewals: Our Top 10 Tips

2020-02-07T10:44:20+00:00Friday, 4 July, 2014|Categories: MemberWise, Member Engagement & Retention, Member Value, Membership Finance, Membership Strategy|Tags: , , |

I calculate that it costs membership bodies 8 times more (in terms of time, effort and budget) to recruit a new member than to retain an existing member. Although new member recruitment is important we need to remember that effective member retention techniques should not be forgotten. The above calculation has inspired this blog and [...]

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