Member Engagement & Retention

Member engagement is a key membership sector goal. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership engagement professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving member engagement community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are member engagement roles.

Net Promoter Score: A Defence (well, sort of)

2020-02-07T12:08:02+00:00Thursday, 29 November, 2018|Categories: Opinion Piece, Member Engagement & Retention, Member Value, Membership Strategy|Tags: , , , |

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development   Back in October I was invited to speak at the #CXDay in Birmingham on a panel of industry experts and CX-er’s ‘at the coal face’ (so to speak). (I was definitely in the ‘coal face’ camp!) I was talking about [...]

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If you need to add value, add print

2020-02-18T14:01:35+00:00Thursday, 15 November, 2018|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Steve Pearce, Director Rubicon Marketing I want to look at the value of the medium of print. Like many people I’m sensory-seeking. Whether it’s a smell, a specific sound, or the physical feel of an item in my hand with my senses engaged I focus more on what I’m doing and have [...]

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Making Your Mobile Event App a Success Part 2: Preparing and Planning

2020-02-19T08:56:56+00:00Friday, 9 November, 2018|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Russ Magnuson Results Direct Mobile   This is Part 2 in a series of articles about ensuring success with a mobile event app for your organisation’s annual conference or meeting. Part 1 covered “Selecting Your Event App.” Preparing and Planning (Before Your Event) Now that you’ve selected your event app, getting your [...]

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Modernisation across the generational gap

2020-02-19T09:02:03+00:00Thursday, 27 September, 2018|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Matilda Strachan, Account Manager Guild   Guild recently conducted research with 33 professional membership organisations in an attempt to further understand their current challenges, specifically in the context of communication with and amongst their members. The issue of modernisation was a recurring theme, establishing three main areas that any membership body should [...]

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Making Your Mobile Event App a Success

2020-02-19T09:05:01+00:00Wednesday, 26 September, 2018|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Russ Magnuson Results Direct Mobile   In this series of articles, I’ll explore all aspects of ensuring success with a mobile app for your organisation’s annual conference or meeting. While I’ll generally focus on organisations that are searching for their first event app, there will be plenty of useful tips for those [...]

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Why engaging today’s youth will secure tomorrow’s membership

2021-06-11T13:54:16+01:00Wednesday, 22 August, 2018|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Carl Grieves, Managing Director Silverbear As someone who is responsible for managing and growing a business built on developing and providing Customer Relationship Management (CRM) software to membership organisations, I’m able to spot trends, patterns and potential issues impacting on this sector as and when they arise. It is from this vantage [...]

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Member Engagement and Value: The Discovery of a Mismatch

2020-02-07T10:00:55+00:00Sunday, 24 June, 2018|Categories: MemberWise, Member Engagement & Retention, Member Value, Membership Strategy|Tags: , , , , , , |

Author: Richard Gott, MemberWise Network Founder & Chair   In 2017, the UK membership and association sector rated member engagement as more of a priority than new member acquisition for the first time in recent years. At the same time, however, the topic area was seen as a big challenge. In response, MemberWise delivered the [...]

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MemberWise: Building Membership Focused Walls. Eh?

2020-02-07T10:14:42+00:00Tuesday, 8 May, 2018|Categories: MemberWise, Member Engagement & Retention, Member Value, Membership Strategy|Tags: , , , |

At each of our popular membership focused national conferences our Official Illustrator, Caroline Chapple, captures the key themes of the day via 'The Wall'. As our expert keynote speakers present on their insight, knowledge, experience and achievements Caroline draws the emerging themes on a blank canvas. She quite literally 'draws the conference'! Here is the [...]

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Top Tips for member organisations’ marketing Part 2

2021-06-11T13:52:56+01:00Tuesday, 8 May, 2018|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

  By Guest Blogger: Richard Broughton, Director The MTM Agency Welcome back to our rundown of top tips for tackling the marketing challenges faced by member-based organisations. If you haven’t already, check out part 1, where we explore the 1) value of knowing your purpose, 2) understanding the different stages of engagement, and 3)maximising your [...]

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The MTM Agency’s Top Tips for member organisations’ marketing Part 1

2021-06-11T13:52:56+01:00Monday, 30 April, 2018|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

  By Guest Blogger: Richard Broughton, Director The MTM Agency The marketing challenges faced by member-based organisations are in many ways unique, with specific opportunities and threats. However, in other ways, their route to growth and prosperity is consistent with the strategies exercised by commercial entities selling a traditional product or service. In the case [...]

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