Member value is a key membership sector goal. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other member value professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your member value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving international community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are member value roles.

What does the future hold for membership cards?

2021-11-08T13:20:22+00:00Thursday, 1 November, 2018|Categories: MemberWise Recognised Supplier, Member Value|

By Guest Blogger: Garry Ford, Account Director Latcham Direct Over the past two years, we have seen a shift from membership professionals who now want to embrace sustainability by utilising new techniques and products to produce ‘green’ membership cards and packs. Most members associate very strongly with membership brands and having a membership card is [...]

Member Value Mismatch: Making Sure Membership is Worth the Cost Part 2

2020-02-19T09:05:43+00:00Tuesday, 28 August, 2018|Categories: MemberWise Recognised Supplier, Member Value|

By Guest Blogger: Tom Walters, Consultant Cantarus Key Definitions from the Member Value 2025 Project Handbook Perceived Member Value: The value existing members feel they receive from access to benefits and services of membership and/or being able to participate. Actual Member Value: The value an existing member actually receives from membership. We hope you enjoyed [...]

Member Value Mismatch: Making Sure Membership is Worth the Cost Part 1

2020-02-19T09:08:43+00:00Tuesday, 21 August, 2018|Categories: MemberWise Recognised Supplier, Member Value|

By Guest Blogger: Tom Walters, Consultant Cantarus Key Definitions from the Member Value 2025 Project Handbook Perceived Member Value: The value existing members feel they receive from access to benefits and services of membership and/or being able to participate. Actual Member Value: The value an existing member actually receives from membership. There are a huge [...]

Member Value (#MV2025): 22 reasons why we’ve not focused on it until now

2020-02-07T10:00:13+00:00Thursday, 2 August, 2018|Categories: MemberWise, Member Value, Membership Strategy|Tags: , , , , , , , |

  Author: Richard Gott, MemberWise Network Founder & Chair   The current membership climate is challenging and many organisations are increasing their perceived and actual member value via a range of member benefit-focused development projects. However, an increased focus is required on the topic of member value, particularly with the observed mismatch (outlined in my [...]

Deliver real value to your members: understand why they joined

2020-02-19T09:10:10+00:00Sunday, 15 July, 2018|Categories: MemberWise Recognised Supplier, Member Value|

By Guest Blogger: Steve Shiels, Head of Operations Protech At the risk of stating the obvious, how can you deliver value to your members if you don’t understand why they joined your membership organisation or association in the first place? Making sure that you deliver value, consistently and sustainably to  members is crucial for all [...]

Member Engagement and Value: The Discovery of a Mismatch

2020-02-07T10:00:55+00:00Sunday, 24 June, 2018|Categories: MemberWise, Member Engagement & Retention, Member Value, Membership Strategy|Tags: , , , , , , |

Author: Richard Gott, MemberWise Network Founder & Chair   In 2017, the UK membership and association sector rated member engagement as more of a priority than new member acquisition for the first time in recent years. At the same time, however, the topic area was seen as a big challenge. In response, MemberWise delivered the [...]

The True Value of Members to Membership Organisations and Associations

2020-02-07T10:08:39+00:00Thursday, 24 May, 2018|Categories: MemberWise, Member Value, Membership Finance, Membership Strategy|Tags: , , , |

Author: Richard Gott, Membership Sector Thought Leader & Chair, MemberWise Network   The MemberWise Network is focusing on the critical topic of enabling membership organisations and associations to offer improved member value. In this article (2 of 7) I introduce the concept of Member Lifetime Value (MLV) and how it can be used to calculate [...]

Introducing the Member Value 2025 Project

2020-02-07T10:09:16+00:00Wednesday, 9 May, 2018|Categories: MemberWise, Member Value, Membership Strategy|Tags: , , , , , |

Author: Richard Gott, Membership Sector Thought Leader & Chair, MemberWise Network   I am pleased to announce the launch of our latest game changer best practice guide - The Member Value 2025 Project - a topic and a year that requires focus now! The Member Value 2025 Project was initiated to help membership organisations and [...]

MemberWise: Building Membership Focused Walls. Eh?

2020-02-07T10:14:42+00:00Tuesday, 8 May, 2018|Categories: MemberWise, Member Engagement & Retention, Member Value, Membership Strategy|Tags: , , , |

At each of our popular membership focused national conferences our Official Illustrator, Caroline Chapple, captures the key themes of the day via 'The Wall'. As our expert keynote speakers present on their insight, knowledge, experience and achievements Caroline draws the emerging themes on a blank canvas. She quite literally 'draws the conference'! Here is the [...]

Member Value: Understand what matters to your members, not what you think matters to them

2020-02-19T09:18:36+00:00Tuesday, 27 March, 2018|Categories: MemberWise Recognised Supplier, Member Value|

By Guest Blogger: Jenny Parsons, COO ProTech   According to  membership professionals  surveyed for the MemberWise Digital Excellence (2017/18) - The Report , the perception of member value has not kept pace with rising membership levels and member engagement. This is a serious issue for membership organisations and associations, especially as 2025 approaches. 2025 is [...]

Go to Top