Membership strategy is a key challenge for membership organisations. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership strategy professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are strategic roles.

International Development: Are you ready?

2020-02-19T09:46:16+00:00Tuesday, 27 September, 2016|Categories: MemberWise Recognised Supplier, Membership Strategy|

Authors: Katherine Grimshaw and Kim Ansell, K2 Consulting  So…… done your market research, product analysis, reviewed your assets, chosen a couple of markets to pilot so off we go.  Or do we? Your Council/Board have agreed the strategy, the President/Chair is engaged and ready to enthuse a new audience about being a member, launch events [...]

Delete. Almost 50% of Members Removed to Increase Member Engagement

2020-02-07T12:14:17+00:00Monday, 11 July, 2016|Categories: Opinion Piece, Member Engagement & Retention, Member Value, Membership Strategy|Tags: , , , |

Author: Beth Williams, Quality and Membership Officer at London Youth Traditionally a decline in membership numbers is viewed as a problem, however at London Youth we’ve discovered the opposite to be true. For years London Youth has proudly proclaimed itself to be a network of over 400 youth clubs across London, however this figure hadn’t [...]

India, China or Norway: Where to start?

2020-02-19T09:56:36+00:00Friday, 20 May, 2016|Categories: MemberWise Recognised Supplier, Membership Strategy|Tags: , |

Authors: Katherine Grimshaw and Kim Ansell, K2 Consulting One of the most difficult decisions for membership organisations looking to take their first steps towards international growth is where to start. As we discussed in our last blog, the opportunities seem endless, the potential numbers mind-boggling and the risks can easily get overlooked in all the [...]

International Membership Growth – the risks of opportunity

2020-02-19T09:59:55+00:00Wednesday, 30 March, 2016|Categories: MemberWise Recognised Supplier, Membership Strategy|Tags: |

Authors: Katherine Grimshaw and Kim Ansell, K2 Consulting The fast changing demand for skills and jobs is driving worldwide competition for talent.  At the same time, globalisation and digitalisation of professional education is enabling membership associations to support a wider range of members with a wider range of services and international member growth has become [...]

10 Tips for Dealing with Negativity on Social Media

2020-02-07T10:33:07+00:00Monday, 30 November, 2015|Categories: MemberWise, Member Engagement & Retention, Membership Digital Transformation, Membership Strategy|Tags: , , , , |

The following might help you with dealing with negativity on your social channels: Acknowledge the issue & respond – if members/social channel users are making a less than positive point, you need to acknowledge it and then respond. The response should be clear and consistent, should that person or others continue to push the issue. [...]

5 Essential Tools for Social Media Management

2020-02-07T10:34:28+00:00Friday, 30 October, 2015|Categories: MemberWise, Member Engagement & Retention, Membership Digital Transformation, Membership Strategy|Tags: , , , , |

Feedly Content is King but having the right content tools is just as important. Feedly makes day-to-day social media management tasks simple. With this tool, you can search the web for content that is relevant to your members and organize it quickly and efficiently. Free and pro accounts are available depending on your requirements. Pocket [...]

Provide Enhanced Status to Members by Gaining a Royal Charter

2020-02-07T10:35:34+00:00Saturday, 2 May, 2015|Categories: MemberWise, Member Value, Membership Leadership & Governance, Membership Strategy|Tags: , , , |

There are over 400 active Chartered bodies in existence, however many of those originally granted a Royal Charter no longer exist. We thought it would be interesting to explore the topic... A significant number of membership bodies continue to petition (apply) for a Royal Charter. 42 charters have been granted during the period 2000-2009, and [...]

Good to Great: 12 Real Differentiators for Associations

2020-02-07T10:37:17+00:00Thursday, 30 April, 2015|Categories: MemberWise, Membership Strategy|Tags: , , , |

Over the past decade I've worked for a number of leading associations in a variety of senior management roles. Many were good places to work; some weren't so; but only a couple were what I would genuinely class as 'great'. This got me thinking - What if I could capture what I believe truly makes [...]

Your Membership Scheme: Time to hit the ‘Reset Button’?

2020-02-07T10:38:20+00:00Wednesday, 10 December, 2014|Categories: MemberWise, Membership Strategy|Tags: , , |

During challenging times we need to ensure our membership schemes are optimised and exceed expectations way beyond the delivery of positive outputs (initiatives) and outcomes (benefits received). In our latest Blog article we explore the idea of 'starting again' and the benefits this can bring…

How Tweetwall.com helped MemberWise reach 653,990 Twitter users

2020-02-07T10:40:02+00:00Friday, 31 October, 2014|Categories: MemberWise, Member Engagement & Retention, Membership Digital Transformation, Membership Strategy|Tags: , , , |

Twitter Walls When discussing how to increase social media engagement prior to the conference, we talked through various options and decided to create a Twitter Wall, which is a webpage showing a visual   representation of Tweets relating to a hashtag for display at events. Tweetwall.com Having researched the various providers I suggested we use Tweetwall.com [...]

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