Membership is a big subject. So we have provided a dedicated space on the website that pulls together all related content written by membership professionals. These are known as opinion pieces.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other international membership professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust. Our opinion piece blogs are great for this!

So what makes the Network different? Our members tell us it is because we have created a thriving international community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are international.

Network Celebrates 15 Years of Championing Membership & Shaking Things Up

2023-08-31T15:05:12+01:00Wednesday, 23 August, 2023|Categories: MemberWise, Opinion Piece|

MemberWise. It started off as a bit of a hobby and 15 years later has become the largest and most vibrant free professional network for membership and association professionals based in the UK; some 8,000 amazing and dedicated professionals working for circa 3,000 leading membership bodies. Here’s our story… My name’s Richard Gott (Rich) [...]

Re-Engaging membership teams on the road back to “normal”

2021-07-14T11:50:24+01:00Wednesday, 14 July, 2021|Categories: Member Engagement & Retention, Opinion Piece|

As lockdown easing continues, and the UK vaccine programs efficiency leads to more membership professionals returning to member-facing offices around the UK, there has never been a better time for associations to take a moment to think deliberately; strategically, and to undertake some serious self-reflection before re-engaging with teams face to face. “You never [...]

The benefits of being a member of a Professional Body – Answering the Why Join/Renew? Question

2021-01-07T10:49:07+00:00Wednesday, 6 January, 2021|Categories: MemberWise, Member Engagement & Retention, Member Value, Opinion Piece|

The MemberWise Network estimates there are over 800 professional bodies in the UK and they represent over 25 million professionals who range from doctors to dentists; solicitors to HR professionals; and architects to accountants. Their size and scope vary depending on scale/reach and they form a key segment of the UK/EU Membership and Association [...]

Segmentation is essential (except for when it isn’t)

2020-02-17T10:38:52+00:00Friday, 14 February, 2020|Categories: Member Engagement & Retention, Opinion Piece|

By Guest Blogger: Dave Gilmore Head of Communications, NAHT Membership organisations are complex, and one of the most challenging aspects of their complexity is effectively communicating their message to multiple audiences. More often than not, these types of organisation will comprise people with different categories of membership, and, more often than not, these people will [...]

Reflecting on YHA Journey to Simplified Membership Success

2020-02-07T12:03:28+00:00Friday, 28 June, 2019|Categories: Opinion Piece, Member Data, Member Engagement & Retention, Membership Digital Transformation|Tags: , , |

Author: Jon Smith, Head of Digital, YHA (England and Wales) About 18 months ago, I gave a talk at the annual MemberWise Digital Excellence conference in London. I spoke about plans for YHA England & Wales to simplify its old, outdated and complex membership scheme in a bid to remain relevant to today’s customers, guests [...]

We’re ‘Members’ not ‘Customers’! CX and Professional Bodies Part 2

2021-06-11T13:55:03+01:00Thursday, 28 March, 2019|Categories: Opinion Piece, Member Engagement & Retention, Member Value, Membership Strategy|Tags: , , , , , |

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development ‘We’re members, not customers!’ I remember being slightly taken aback by this objection from the CIPD’s Council* as I talked them through our early plans for customer experience (CX) at the Institute. Why had I seemingly caused offence by using [...]

We’re ‘Members’ not ‘Customers’! CX and Professional Bodies Part 1

2021-06-11T13:55:01+01:00Wednesday, 13 March, 2019|Categories: Opinion Piece, Member Engagement & Retention, Member Value, Membership Strategy|Tags: , , , |

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development ‘We’re members, not customers!’ I remember being slightly taken aback by this objection from the CIPD’s Council* as I talked them through our early plans for customer experience (CX) at the Institute. Why had I seemingly caused offence by using [...]

Net Promoter Score: A Defence (well, sort of)

2020-02-07T12:08:02+00:00Thursday, 29 November, 2018|Categories: Opinion Piece, Member Engagement & Retention, Member Value, Membership Strategy|Tags: , , , |

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development   Back in October I was invited to speak at the #CXDay in Birmingham on a panel of industry experts and CX-er’s ‘at the coal face’ (so to speak). (I was definitely in the ‘coal face’ camp!) I was talking about [...]

Ever Wondered What your Members are Really Thinking? Quantifying the CIPD Brand

2020-02-11T16:45:26+00:00Tuesday, 6 March, 2018|Categories: Opinion Piece, Member Engagement & Retention, Member Value, Membership Digital Transformation, Membership Strategy|Tags: , , , |

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development Ever wondered what your members are really thinking, if your messages are really resonating? If your members’ hearts and minds truly align to your organisation’s purpose? We certainly did. At CIPD we’ve developed an index that measures how our brand [...]

Women in Leadership Roles: Mentoring Should be Encouraged Earlier

2020-02-14T11:23:26+00:00Friday, 14 July, 2017|Categories: Opinion Piece, People and Volunteer Management|Tags: , , , |

Author: Rachel Loke, Committee member of the KCL Women in Dentistry society. As an undergraduate dental student, I feel I am lucky to have had encountered a number of female role models who are in positions of leadership. With statistics estimating that women will make up over 50% of registered GDPs by 2020, it is [...]

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