Membership is a big subject. So we have provided a dedicated space on the website that pulls together all related content written by membership professionals. These are known as opinion pieces.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other international membership professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust. Our opinion piece blogs are great for this!

So what makes the Network different? Our members tell us it is because we have created a thriving international community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are international.

Are Your Member Emails Performing Well Enough?

2020-02-14T11:40:56+00:00Monday, 25 July, 2016|Categories: Opinion Piece, Member Data, Member Engagement & Retention|Tags: , , , , |

As social media continues to grow in terms of users and channels, you could be forgiven for thinking that email marketing is losing its ROI. However, statistics from the latest Harnessing the Web 2016 survey summary report from MemberWise show that membership organisations and associations are still using and seeing the value in email marketing. [...]

Delete. Almost 50% of Members Removed to Increase Member Engagement

2020-02-07T12:14:17+00:00Monday, 11 July, 2016|Categories: Opinion Piece, Member Engagement & Retention, Member Value, Membership Strategy|Tags: , , , |

Author: Beth Williams, Quality and Membership Officer at London Youth Traditionally a decline in membership numbers is viewed as a problem, however at London Youth we’ve discovered the opposite to be true. For years London Youth has proudly proclaimed itself to be a network of over 400 youth clubs across London, however this figure hadn’t [...]

Top 4 Shifts in CPD

2021-06-11T13:47:25+01:00Wednesday, 10 February, 2016|Categories: Opinion Piece, Member CPD/Learning, Member Value|Tags: , , |

MemberWise is delighted to introduce Dominique Lowenthal who is the Head of Professional Development at the Royal College of Speech and Language Therapists (RCSLT) and has a wealth of experience of using education pedagogy in adult learning, technology and change management techniques to achieve organisational aims. If you like adventure then where better to be, [...]

Stop Recruiting like a Membership Body

2020-02-14T11:23:57+00:00Sunday, 10 January, 2016|Categories: Opinion Piece, People and Volunteer Management|Tags: |

I am delighted to introduce Steve Othen FIRP, Head of HR & Projects at Recruitment & Employment Confederation (REC).  Let’s hear what Steve has to say on this critical topic. Stop recruiting like a membership body (Opinion Piece by Steve Othen) Over 70% of global CEOs say that a shortage of skills is a big [...]

Engaging Members in 140 Characters or Less

2020-02-07T12:17:47+00:00Friday, 6 November, 2015|Categories: Opinion Piece, Member Engagement & Retention, Membership Digital Transformation|Tags: , , |

As social media matures and finds an acceptable place in our everyday lives, I am struck by the number of Membership Associations that are not using social media, whatever the platform, effectively. I am not alone – 50% of the respondents to the Harnessing The Web 2015 survey rated their organisation’s social media presence as [...]

Managing Regional Social Media Accounts: is it worth it?

2020-02-07T12:19:05+00:00Friday, 23 October, 2015|Categories: Opinion Piece, Member Engagement & Retention, Membership Digital Transformation|Tags: , |

Author: Rob Yeldham, Director of Strategy, Policy & Engagement at The Chartered Society of Physiotherapy (CSP). Social media provides membership bodies with a great way to have two way conversations with our members. It can be harnessed for campaigning, fundraising or advice sharing. However, for associations with regional structures the medium poses some interesting challenges. [...]

Six Ideas for Associations on Getting More from LinkedIn Groups

2020-02-07T12:20:23+00:00Thursday, 15 October, 2015|Categories: Opinion Piece, Member Engagement & Retention, Membership Digital Transformation|Tags: , |

Author:  John Scarrott, Membership Director of the Design Business Association. LinkedIn holds real potential for Associations. In theory it is a ready made tool for them to stake their claim to be the real and genuine owners of the notion of community and create the kind of interactions between people that reflect this. So when [...]

Harnessing the Web: Avoiding the Tabasco Fiasco

2020-02-07T12:21:49+00:00Friday, 2 October, 2015|Categories: Opinion Piece, Member Data, Member Engagement & Retention, Membership Digital Transformation|Tags: , , |

I am delighted to introduce Joel Turner, Membership Marketing Manager at The Chartered Insurance Institute. Let's see what Joel has to say on this important topic. Harnessing the web: avoiding the Tabasco fiasco…. (Opinion Piece by Joel Turner) While sleepily fumbling around the kitchen one morning this week, I mistakenly spilt Tabasco sauce from the [...]

A Meander through Data Protection….

2020-02-14T11:42:02+00:00Friday, 4 September, 2015|Categories: Opinion Piece, Member Data|Tags: , , , |

I am delighted to introduce Tim Sainty, Head of Membership at the British Veterinary Association (BVA). Let's see what Tim has to say on this important topic. A meander through data protection…. (Opinion Piece by Tim Sainty) You don’t need to have been following the Ashley Madison* data leak story closely to understand the importance [...]

The Professional Learning Iceberg

2021-06-11T13:46:39+01:00Friday, 5 December, 2014|Categories: Opinion Piece, Member CPD/Learning, Member Value|Tags: |

Members' professionalism, lifelong learning and Continuing Professional Development (CPD) is an integral part of my role as Membership Manager for the Institute of Chartered Foresters. The motivation behind members' CPD is an area that interests me greatly. Earlier this year, I wrote a blog post for the Institute of Chartered Foresters entitled The Top 5 [...]

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