Nearly 60% of organisations increased their IT spending in 2020 and this move is set to continue. This kind of year on year investment is necessary to keep up to date with new and emerging technologies and achieve on-going digital transformation. Interestingly, the biggest is trend is for CRM software with global spending reaching [...]
Tendering for a new Customer Relationship Management (CRM) or Content Management System (CMS) doesn’t have to be a complicated or a long and drawn-out process as long as you keep some key points in mind. It’s easy to get swayed by ‘bells and whistles’ but it all comes back to a clear list of [...]
By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital Having a robust CRM system is key when looking at continued organisational growth, today data-based decisions are not only possible but key to the success and continued growth of an organisation. Many organisations are at odds with their current systems, perhaps it’s due to age, they’re [...]
Author: Rob Barr is Divisional Director for Access’ Not-For-Profit (NFP) division, with responsibility for 1,000 customers and the NFP product roadmap. Rob has many years’ experience in the NFP sector and is passionate about ensuring that Access software remains relevant and adds value to the organisations it serves. 3 key elements of a successful digital [...]
I am delighted to introduce Joel Turner, Membership Marketing Manager at The Chartered Insurance Institute. Let's see what Joel has to say on this important topic. Harnessing the web: avoiding the Tabasco fiasco…. (Opinion Piece by Joel Turner) While sleepily fumbling around the kitchen one morning this week, I mistakenly spilt Tabasco sauce from the [...]
Author: Anthony Flack, Head of NFP and Private Sector Clients at Indigo Blue and a speaker at upcoming MemberWise conference "Harnessing the Web 2015" to be held on 4th November in London. Anthony has extensive knowledge in Third Sector, Retail Banking, Change Management, and Consulting. With Indigo Blue, I have been involved in excess of [...]
In this blog article we interview IR Society Head of Membership and Marketing, Robert Dann, and ask about his recent CRM procurement/selection journey... Why did you replace your existing membership database? 'We decided it was time to replace our CRM because it 'just didn't cut it' due to a number of reasons. Our members expected [...]
