The current Coronavirus situation is causing worldwide disruption which has put normality on hold. Many professional bodies, particularly those which hold a Royal Charter, require particular grades of members to undertake Continuing Professional Development (CPD) to maintain their level of membership. In some instances, it may be needed for the right to practice. It may [...]
By Guest Blogger: Emma Burley, Marketing Director CJ Association Management It's no secret we're in the midst of tough times. Businesses across the globe will be feeling the financial implications of Covid-19 for the forseeable future, and as such, it has never been more important to connect with your members about support available during [...]
With less than two months to go until MEMX2020, and the escalating situation with the coronavirus, we will not be able to hold the conference in May. To avoid as much uncertainty as possible, and in the interests of everyone's well-being, we are therefore moving MEMX2020 to October 8th. Everything will be the [...]
By Guest Blogger: Emma Nicolson, Director Mulberry Advertising The results from last month’s MemberWise quick poll showed that almost a quarter of organisations keep member retention and recruitment functions separate. Doing this helps to focus our efforts, however a more nuanced approach can be very beneficial. In all our years working with membership organisations [...]
In response to the Coronavirus (COVID-19) we have created the following suggested steps that you and your membership body may wish to take. Information updated: 5th April 2020 (10:00am) What is it? It is caused by a member of the coronavirus family that has never been encountered before. Like other coronaviruses, it has come from [...]
By Guest Blogger: Jonathan McLellan, Digital Consultant Pixl8 Conversion Rate Optimisation, or CRO, is the acronym on everyone’s lips right now. As a membership marketer, you need to find the value in it or risk it being deemed just another fad. CRO can seem complicated, so we’ve broken down the basics into 5 steps. Want [...]
By Guest Blogger: Phillip Law, Head of Insights Your Favourite Story The top 100 Membership organisations (by total membership numbers) websites were audited for technologies related to Analytics, Tagging, Optimisation, and Personalisation activities. This report identifies and benchmarks common technologies. The rationale Some of the organisations we work with key strategy for increasing total membership [...]
By Guest Blogger: Max du Bois, Executive Director Spencer du Bois Have Membership organisations and their brands lost sight of their purpose? This is a query continually raised by clients, as well as something we hear anecdotally, as transactional branding has become more and more prevalent across the sector. - Professional bodies messages focus on [...]
By Guest Blogger: David Lewington, Managing Director Afflinity Hire In Your board has set you the task of growing the membership numbers by 5% this year with no direction or idea of how this will be achieved and no real idea of how the membership management side of the business works. Sound familiar? Many organisations [...]
By Guest Blogger: Andrew Vance, Commercial Director Wattle Undergoing digital transformation is a huge undertaking for any membership organisation. Adaptations are required at every level to truly realise the benefit of consolidated systems. However, with a documented average ROI of 17% according to a recent Avanade report, digitalisation is an investment that can truly reap [...]
