By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital You know you need to modernise your CRM system and your website needs to be refreshed, aligned and integrated but where do you start? As you embark on this journey, you are not alone. Many organisations within this sector and outside are on this path – [...]
It is critical for membership organisations and associations to attract the right candidates for new and existing member facing roles. It is important we: a) Ensure Job Descriptions are clear, concise and accurately communicate the requirements of the role b) Contain a person specification that will effectively communicate the knowledge, experience and capabilities required c) [...]
By Guest Blogger: Adam Legge, Director of Development Silverbear Imagine if you could predict when – and why – your membership was about to decline. Suppose you could gain insight that enabled you to know who, by age, gender or even by name, was about to ‘drop off’ and be able to do something to stop [...]
By Guest Blogger: Steve Pearce, Director Rubicon Marketing I want to look at the value of the medium of print. Like many people I’m sensory-seeking. Whether it’s a smell, a specific sound, or the physical feel of an item in my hand with my senses engaged I focus more on what I’m doing and have [...]
By Guest Blogger: Russ Magnuson Results Direct Mobile This is Part 2 in a series of articles about ensuring success with a mobile event app for your organisation’s annual conference or meeting. Part 1 covered “Selecting Your Event App.” Preparing and Planning (Before Your Event) Now that you’ve selected your event app, getting your [...]
By Guest Blogger: Garry Ford, Account Director Latcham Direct Over the past two years, we have seen a shift from membership professionals who now want to embrace sustainability by utilising new techniques and products to produce ‘green’ membership cards and packs. Most members associate very strongly with membership brands and having a membership card is [...]
By Guest Blogger: Naresh Raj, Client Development Manager Smartimpact With Digital Excellence 2018 just around the corner, we thought it would make sense to align this MemberWise blog post with our very own Ahmed Eltohamy’s session ‘How AI will get you much closer to your members’, which he’ll be delivering to delegates at the event [...]
By Guest Blogger: Carsten Pleiser, Business Development UK Blue Sky eLearn For the majority associations, learning programs contribute to nearly 25% of average non-dues revenue generation. The crunch question? How can your associations provide more value & more education to more people while expanding and charging more for it? The ability of your leadership team [...]
By Guest Blogger: Matilda Strachan, Account Manager Guild Guild recently conducted research with 33 professional membership organisations in an attempt to further understand their current challenges, specifically in the context of communication with and amongst their members. The issue of modernisation was a recurring theme, establishing three main areas that any membership body should [...]
By Guest Blogger: Russ Magnuson Results Direct Mobile In this series of articles, I’ll explore all aspects of ensuring success with a mobile app for your organisation’s annual conference or meeting. While I’ll generally focus on organisations that are searching for their first event app, there will be plenty of useful tips for those [...]
