The summer months have traditionally provided membership bodies with ‘time out’ to plan/prepare for member focused activity taking place in September and November. A lot of new staff recruitment related activity tends to grind to a halt and we think this is a MASSIVE opportunity missed particularly if you are looking for a ‘Super Hero’. [...]
By Guest Blogger: Carsten Pleiser, Business Development UK Blue Sky eLearn According to Memberwise Research, increasing non-subscription revenues is the seventh most crucial goal for UK associations & membership bodies. Non-subscription revenues have the potential to de-risk subscription revenues, which many membership bodies heavily rely upon, according to Memberwise. Speaking about different revenue channels, it [...]
By Guest Blogger: Luke Todd, Partnership Manager Bottomline It’s late into the evening, and your phone has sounded a notification to say you’ve got a new email. You look to answer one or two and before you know it, it’s past midnight. Sound familiar? A membership manager typically wears many hats during the day (and [...]
We're now midway through the year and it feels right to revisit the Membership & Association Sector's 7 Key Priorities identified at the start of the year. These key priories were established via the statistically significant findings contained in the Digital Excellence 2019 Survey Summary Report (free to download via our online professional community, MemberWise [...]
By Guest Blogger: Julie Ray, Client Services Director Advanced Direct Mail Postage is one of the single biggest costs for any membership mailing. There are a staggering 146 different ways you can post a letter and so understanding the various options takes a lot of time and patience. We’ve compiled a list of 4 [...]
By Guest Blogger: Melissa Wiggins, Head of Client Strategy NetXtra The phrase ‘digital transformation’ can mean different things to different organisations, and it can encompass a whole host of projects with digital considerations. Our perspective is that ‘Digital Transformation’ is the process through which organisations analyse, decide, plan and deliver change using supporting technology. [...]
We asked Graham Prichard to give us some insight into why the National Trust required a greener approach and how Advanced Direct Mail had been instrumental in making the changes from traditional poly wrapping on their mailings to a 100% compostable magazine wrapper… ADM has helped the National Trust for over 9 years now. Working [...]
By Guest Blogger: Alex Price, Founder & MD 93digital Your marketing team stands before a large and imposing reinforced gate, with a 20 foot high wall on either side. Behind the silo of the gate and wall in front of you are the other departments in your organisation. Your Head of Content uses all the [...]
By Kerrie Fuller Associate Director of Engagement MemberWise Network Sport England recognise 155 National Sports Bodies in the UK – set up to be the governing body for every sport that you can think of, however small. Sport England is the public body that invests funding into these sports bodies and works with them to [...]
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