In the lead up to this year’s national membership focused digital conference, Digital Excellence 2019, we interview a selection of Digital Leaders who have achieved ground breaking online member focused results and will share their inspirational online success stories. Digital Leaders represent leading membership bodies including The National Trust, NAHT, RIBA, Royal Pharmaceutical Society, [...]
By Guest Blogger: Luke Holderness, Creative Director Pixl8 Writers provide copy, designers ‘style it up’. Why not mix up these roles? Because the flexibility of digital breaks up barriers that many organisations still see as a given. To make the best of your marketing channels, it helps if every member of your production team is [...]
Members of the MemberWise Network automatically receive our popular monthly newsletter direct. In this month's Issue: – End of Early Bird Offer (Digital Excellence 2019) – 14 Guest Blog Articles – 4 Digital Thought Leadership Videos (Culture / Personalisation / Mobile / Integration – Member Value Focused Insight Presentation Video – Free AI & Digital [...]
By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital The world has changed so rapidly, member’s digital expectations are growing fast, the need to deliver targeted and valuable information is critical for attracting new members, increasing member retention and therefore potential future revenue. Do you have an end-to-end view on your members and understand their [...]
By Guest Blogger: Vicky Garratt, Marketing and Communications Manager Your Favourite Story Diversity & Inclusion (D&I) has been a hot business topic over the past few years. Many organisations claim to be D&I-driven or say that they want to become more D&I-driven. But how does one put this nice idea into practice? Besides, what even [...]
By Guest Blogger: Tom Walters, Principal Consultant Cantarus According to the 2019 Digital Excellence survey summary report, and a panel discussion at at the most recent Digital Excellence conference, member engagement is the number one goal for membership organisations. Why should you be considering an app for your membership organisation? A whopping third of UK [...]
By Guest Blogger: Emma Nicolson, Director Mulberry Advertising We are told time and again that content is king in all areas of membership marketing. The trouble is we often get bogged down in re-phrasing what we’ve said again and again, without really looking at how to keep things as short, sweet and direct as possible. [...]
By Guest Blogger: Rachel Mitchell, Director Your Favourite Story “So, how’s the new website doing? Can I get the latest report?” It’s a reasonable question to ask a Marketing Analytics team, right? So why has it given me a sinking feeling over the years? Well, that feeling means I’ve failed. Oh, I can update the [...]
Members of the MemberWise Network automatically receive our popular monthly newsletter direct. It contains: – The latest network activity – Information about our conferences and events – The latest discussion items on MemberWise Connect – Registration information for our free monthly seminars – Latest Guest Blog Articles – New & Renewing Recognised Supplier Information – [...]
By Kerrie Fuller Associate Director of Engagement MemberWise Network As part of our series of articles on key segments of the Membership Sector, in this article we focus on Private Members' Clubs. Private Members’ Clubs are unique in that the concept of a ‘private club’ is an old one (the oldest dates from 1693) and [...]
