By Guest Blogger: Jo Lucas, Business Development Director Advanced Direct Mail Sustainable Mailings Can Still Be Cost-Effective It is increasingly vital for membership organisations to stand out to attract, engage and retain loyal members. Whilst digital marketing campaigns are undoubtably becoming more popular, there is still an important role for direct mail, whether it’s a [...]
By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital Increasing member engagement remains the top goal for the third year running stated in the 2019 Digital Excellence report by Memberwise, as budgets get tighter and we are all trying to do more with less there are a few areas that we can take a step [...]
By Guest Blogger: Steve Shiels, Head of Sales and Marketing Protech Who are Generation Z? People born between 1995-2015 are known as Generation Z. They are the first generation who have only known an online world, and their outlook is very different to those that came before them. It means that the value they perceive [...]
By Guest Blogger: Emma Nicolson, Director Mulberry Advertising Recently we’ve seen a trend within membership organisations, not simply to increase the membership base but to cultivate members that are highly engaged with the aims and ethos of the organisation. There are many good reasons to do this: to increase the number of volunteers, encourage the [...]
By Guest Blogger: Melissa Wiggins, Head of Client Strategy NetXtra With increasing member engagement still being one of the top three challenges faced by the sector, those working in corporate membership have further obstacles to overcome in connecting with their audience. Organisations providing corporate memberships are commonly faced with more complex communication challenges, which [...]
- By Richard Gott - Membership Sector Influencer & Thought Leader Since Royal Charters were first granted in 1231 over 1,000 have been granted, which include professional bodies, universities, schools, charities and theatres. There are approximately 400 active Chartered bodies and this year The Worshipful Company of Chartered Architects and the Academy of Medical [...]
Members of the MemberWise Network automatically receive our popular monthly newsletter direct. Join Free Today! This month our newsletter takes a technology focused theme ahead of our popular annual membership focused digital transformation conference - Digital Excellence 2019 Over 300 Membership [...]
By Guest Blogger: Katie Atkinson, President Results Direct & RD Mobile Mobile apps are a game-changer for member associations and charities looking to better engage members and supporters, nurture relationships, increase donations, and manage events and volunteers. What considerations are most important as you look to implement an app? Here are RD Mobile’s top [...]
In the lead up to this year’s national membership focused digital conference, Digital Excellence 2019, we interview a selection of Digital Leaders who have achieved ground breaking online member focused results and will share their inspirational online success stories. Digital Leaders represent leading membership bodies including The National Trust, NAHT, RIBA, Royal Pharmaceutical Society, [...]
By Guest Blogger: Luke Holderness, Creative Director Pixl8 Writers provide copy, designers ‘style it up’. Why not mix up these roles? Because the flexibility of digital breaks up barriers that many organisations still see as a given. To make the best of your marketing channels, it helps if every member of your production team is [...]
