By Guest Blogger: Vicky Garratt, Marketing and Communications Manager Your Favourite Story Diversity & Inclusion (D&I) has been a hot business topic over the past few years. Many organisations claim to be D&I-driven or say that they want to become more D&I-driven. But how does one put this nice idea into practice? Besides, what even [...]
By Guest Blogger: Tom Walters, Principal Consultant Cantarus According to the 2019 Digital Excellence survey summary report, and a panel discussion at at the most recent Digital Excellence conference, member engagement is the number one goal for membership organisations. Why should you be considering an app for your membership organisation? A whopping third of UK [...]
By Guest Blogger: Emma Nicolson, Director Mulberry Advertising We are told time and again that content is king in all areas of membership marketing. The trouble is we often get bogged down in re-phrasing what we’ve said again and again, without really looking at how to keep things as short, sweet and direct as possible. [...]
By Guest Blogger: Rachel Mitchell, Director Your Favourite Story “So, how’s the new website doing? Can I get the latest report?” It’s a reasonable question to ask a Marketing Analytics team, right? So why has it given me a sinking feeling over the years? Well, that feeling means I’ve failed. Oh, I can update the [...]
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By Kerrie Fuller Associate Director of Engagement MemberWise Network As part of our series of articles on key segments of the Membership Sector, in this article we focus on Private Members' Clubs. Private Members’ Clubs are unique in that the concept of a ‘private club’ is an old one (the oldest dates from 1693) and [...]
The summer months have traditionally provided membership bodies with ‘time out’ to plan/prepare for member focused activity taking place in September and November. A lot of new staff recruitment related activity tends to grind to a halt and we think this is a MASSIVE opportunity missed particularly if you are looking for a ‘Super Hero’. [...]
By Guest Blogger: Carsten Pleiser, Business Development UK Blue Sky eLearn According to Memberwise Research, increasing non-subscription revenues is the seventh most crucial goal for UK associations & membership bodies. Non-subscription revenues have the potential to de-risk subscription revenues, which many membership bodies heavily rely upon, according to Memberwise. Speaking about different revenue channels, it [...]
By Guest Blogger: Luke Todd, Partnership Manager Bottomline It’s late into the evening, and your phone has sounded a notification to say you’ve got a new email. You look to answer one or two and before you know it, it’s past midnight. Sound familiar? A membership manager typically wears many hats during the day (and [...]
We're now midway through the year and it feels right to revisit the Membership & Association Sector's 7 Key Priorities identified at the start of the year. These key priories were established via the statistically significant findings contained in the Digital Excellence 2019 Survey Summary Report (free to download via our online professional community, MemberWise [...]
