By Guest Blogger: Julie Ray, Client Services Director Advanced Direct Mail Postage is one of the single biggest costs for any membership mailing. There are a staggering 146 different ways you can post a letter and so understanding the various options takes a lot of time and patience. We’ve compiled a list of 4 [...]
By Guest Blogger: Melissa Wiggins, Head of Client Strategy NetXtra The phrase ‘digital transformation’ can mean different things to different organisations, and it can encompass a whole host of projects with digital considerations. Our perspective is that ‘Digital Transformation’ is the process through which organisations analyse, decide, plan and deliver change using supporting technology. [...]
We asked Graham Prichard to give us some insight into why the National Trust required a greener approach and how Advanced Direct Mail had been instrumental in making the changes from traditional poly wrapping on their mailings to a 100% compostable magazine wrapper… ADM has helped the National Trust for over 9 years now. Working [...]
By Guest Blogger: Alex Price, Founder & MD 93digital Your marketing team stands before a large and imposing reinforced gate, with a 20 foot high wall on either side. Behind the silo of the gate and wall in front of you are the other departments in your organisation. Your Head of Content uses all the [...]
By Kerrie Fuller Associate Director of Engagement MemberWise Network Sport England recognise 155 National Sports Bodies in the UK – set up to be the governing body for every sport that you can think of, however small. Sport England is the public body that invests funding into these sports bodies and works with them to [...]
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By Kerrie Fuller Associate Director of Engagement MemberWise Network A delegation from the New South Wales Business Chamber were over in the UK collecting best practice from the membership sector and in return, gave us an insight into their membership strategy. In this article we share the top 5 lessons we can learn from this [...]
By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital Increasing your revenue and attracting new members is top priority but are you ready for the latest generation as they hit the job market, it is estimated that they will make up 20% of the US work force by next year* The millennial generation has been [...]
Author: Jon Smith, Head of Digital, YHA (England and Wales) About 18 months ago, I gave a talk at the annual MemberWise Digital Excellence conference in London. I spoke about plans for YHA England & Wales to simplify its old, outdated and complex membership scheme in a bid to remain relevant to today’s customers, guests [...]
In this article we provide a guidance not on how professional membership bodies can enable members to gain up to 40% off their annual membership subscription fee via tax relief approval (via inclusion on the HMRC List 3). In real terms you could provide your members with this discount (indirectly via inclusion), however continue [...]
