By Guest Blogger: Amanda Gilmer, Managing Director Chord UK Sending email is quick, cheap and easy. But communicating using just one channel doesn't work. Membership and association teams need to add value to the member journey across multiple channels. This can only be achieved by having meaningful conversations that build trust. So when is [...]
By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital CRM discussions have always led the way in conversations related to improving member engagement, but are we forgetting about the importance of your website? Digital savvy members are demanding more and more, they want to feel individual, they are more time poor and expect you to [...]
By Guest Blogger: Graham Duffill, CEO Page Lizard So, your membership organisation needs an app. What are the options available? Build it in-house Outsource the build Out-of-the box platform app Customised modular app 1. Building an app yourself If the app is central to your business success it makes sense to build it in-house. It [...]
By Guest Blogger: Russ Magnuson RDMobile This is Part 3 in a series of articles about ensuring success with a mobile event app for your organisation’s annual conference or meeting. Part 1 covered “Selecting Your Event App.” Part 2 took a deeper look at pre-event activities with “Preparing and Planning (Before Your Event).” On-Site [...]
By Guest Blogger: Russell Ward Co-Founder of Meta Capability This article is a continuation from Part 1 published on the Memberwise blog on the 28th February 2019. The illustrated system was created for and with the RIBA. Getting recognition for completing CPD Everyone likes to be recognised for their achievements, especially if they have spent [...]
We’re pleased to announce the launch of an exciting new (pilot) online community for CPD/learning professionals working within membership organisations and associations. Introducing the CPD Intelligence Community... A free online professional community exclusively for professionals (at all career levels/stages) who are responsible for planning, delivering, reviewing and/or measuring continuing professional development (including learning/eLearning, qualifications and [...]
By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development ‘We’re members, not customers!’ I remember being slightly taken aback by this objection from the CIPD’s Council* as I talked them through our early plans for customer experience (CX) at the Institute. Why had I seemingly caused offence by using [...]
By Guest Blogger: Matt Craven, Managing Director The CV & Interview Advisors Members of professional bodies are almost always ‘career-minded’ people who are focused on career advancement. It’s often the single reason they joined a professional body in the first place. So why are career development resources a bit of an after-thought across the membership [...]
By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital As we know increasing member engagement and potential revenue is what we all strive for …..what if I said it is within your grasp? We have been discussing new CRM/CMS systems and the pitfalls to watch out for during our last few blogs. Therefore, we felt [...]
By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development ‘We’re members, not customers!’ I remember being slightly taken aback by this objection from the CIPD’s Council* as I talked them through our early plans for customer experience (CX) at the Institute. Why had I seemingly caused offence by using [...]
