Author: Sari Inger Bouvet, Senior Marketing Associate at Direct Approach Design & Marketing Creative design agencies vary widely in size and scope and cater for different kinds of companies and their customers – and this is key for membership managers to understand especially when looking to appoint and work with an agency to retain and [...]
Author: Allen Simpson, Director at R K Henshall and Co Ltd Advances in technology over the last few years mean that nearly every business relies on the internet and digital technology to help them go about their day to day business. For the majority of your members this will have no doubt had a major [...]
Author: Luke Ashby, Digital Consultant at Electoral Reform Services (ERS) Digital by default is the UK Government’s 18-point design service standard, which is moving government transactional services online, wherever possible. This concept is not restricted to central and local government. Most, if not all, organisations will be aware of channel shift, and of the benefits [...]
The following might help you with dealing with negativity on your social channels: Acknowledge the issue & respond – if members/social channel users are making a less than positive point, you need to acknowledge it and then respond. The response should be clear and consistent, should that person or others continue to push the issue. [...]
Author: Ben Cocke, Director at Agile Rose Innovation is a slippery beast – and it’s something that needs to be fitted into the proverbial day job, of delivering on targets, interruptions and amidst tight deadlines. However, it is the lifeblood of all membership organisations, for without it, members and ‘the times’ will move on, leaving [...]
As social media matures and finds an acceptable place in our everyday lives, I am struck by the number of Membership Associations that are not using social media, whatever the platform, effectively. I am not alone – 50% of the respondents to the Harnessing The Web 2015 survey rated their organisation’s social media presence as [...]
Feedly Content is King but having the right content tools is just as important. Feedly makes day-to-day social media management tasks simple. With this tool, you can search the web for content that is relevant to your members and organize it quickly and efficiently. Free and pro accounts are available depending on your requirements. Pocket [...]
In the first week of October a lunchtime data protection seminar took place, hosted by Kingston Smith, a MemberWise Recognised provider. Securing member data continues to be a top priority for membership organisations and associations in 2015. No organisation can afford the damage to reputation that would be caused by either a loss or abuse [...]
Author: Rob Yeldham, Director of Strategy, Policy & Engagement at The Chartered Society of Physiotherapy (CSP). Social media provides membership bodies with a great way to have two way conversations with our members. It can be harnessed for campaigning, fundraising or advice sharing. However, for associations with regional structures the medium poses some interesting challenges. [...]
Author: John Scarrott, Membership Director of the Design Business Association. LinkedIn holds real potential for Associations. In theory it is a ready made tool for them to stake their claim to be the real and genuine owners of the notion of community and create the kind of interactions between people that reflect this. So when [...]
