By Guest Blogger: David Hart Director E AND H Is a successful CRM project the ‘holy grail’ for Membership organisations? Why should it be? There are many suppliers providing CRM systems, and we know how to deliver successful projects – don’t we? Or perhaps it’s the concept of CRM itself – do we know what [...]
We think it’s important to ensure association and membership professionals can quickly and easily find information about leading commercial providers servicing the association and membership sector. We 'walk the talk' in this area and outline how we are doing this below! Let's get the 'killer questions' out of the way first: Q: How do we [...]
As social media continues to grow in terms of users and channels, you could be forgiven for thinking that email marketing is losing its ROI. However, statistics from the latest Harnessing the Web 2016 survey summary report from MemberWise show that membership organisations and associations are still using and seeing the value in email marketing. [...]
Author: Beth Williams, Quality and Membership Officer at London Youth Traditionally a decline in membership numbers is viewed as a problem, however at London Youth we’ve discovered the opposite to be true. For years London Youth has proudly proclaimed itself to be a network of over 400 youth clubs across London, however this figure hadn’t [...]
Digital workspaces are an essential component of modern businesses. Although digital workspaces are proving increasingly popular and becoming widespread, the continuous testing and release of new features and functions means they can still be considered very much an emerging technology. What are the key considerations you need to make before moving some of your operations [...]
Article by Guest Blogger: Jenny McTiernan COO of ProTech Digital transformation, like any other kind of business transformation should be seen as the integration of people, processes and technology to achieve improvements in customer satisfaction, engagement and overall cost effectiveness. As with any change digital transformation should be embedded within, and be broadly supportive of [...]
Authors: Katherine Grimshaw and Kim Ansell, K2 Consulting One of the most difficult decisions for membership organisations looking to take their first steps towards international growth is where to start. As we discussed in our last blog, the opportunities seem endless, the potential numbers mind-boggling and the risks can easily get overlooked in all the [...]
Author: Sector Trainer and Consultant, Sue Froggatt Many of today’s members look closely at value and I am often asked by membership associations for my thoughts on what is the best way to package value. The simplest ‘one-size and price fits all’ has the obvious problem that no-one enjoys paying for what they don’t need [...]
Authors: Katherine Grimshaw and Kim Ansell, K2 Consulting The fast changing demand for skills and jobs is driving worldwide competition for talent. At the same time, globalisation and digitalisation of professional education is enabling membership associations to support a wider range of members with a wider range of services and international member growth has become [...]
The MemberWise ‘Harnessing the Web’ Research Report 2015' highlighted some of the key challenges facing membership organisations and associations as they continue to invest in technology change and integrate digital with back office functions whilst delivering products and services members want, for the lowest possible cost. It’s hardly any wonder that the pace of change [...]
