Member data is a key asset within membership organisations. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership data professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving member data community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are data roles.

Online Anywhere, Anytime & On All Devices. Right?

2020-02-07T10:40:56+00:00Friday, 12 September, 2014|Categories: MemberWise, Member Data, Member Engagement & Retention, Membership Digital Transformation|Tags: , , , , |

The ‘mobile web’ advances deeper into our lives and over the past 12 months this trend has continued. Are associations and membership organisations ready for this rapid shift in the way members wish to access mobile content? Last year the jury was out, so what about this year? Before we dive into this article it [...]

The Tip of the Online Membership Iceberg: Must Go Deeper?

2020-02-07T10:41:50+00:00Friday, 1 August, 2014|Categories: MemberWise, Member Data, Member Engagement & Retention, Membership Digital Transformation|Tags: , , , , |

In this Blog article we investigate how associations and membership organisations are using their websites to drive membership value and growth more effectively. This topic follows our last LinkedIn article, Optimising Online Member Value? Could Try Harder!, which established that members expect an interactive, engaging and value driven online experience. Let’s start with a worrying [...]

Procuring a CRM System: Interview with Robert Dann, Investor Relations Society

2020-02-07T10:42:30+00:00Tuesday, 22 July, 2014|Categories: MemberWise, Member Data, Membership Digital Transformation|Tags: , , , |

In this blog article we interview IR Society Head of Membership and Marketing, Robert Dann, and ask about his recent CRM procurement/selection journey... Why did you replace your existing membership database? 'We decided it was time to replace our CRM because it 'just didn't cut it' due to a number of reasons. Our members expected [...]

Online Member Personalisation: Opening the Shed Door Part 2

2020-02-07T11:54:47+00:00Saturday, 3 May, 2014|Categories: MemberWise, Member Data, Membership Digital Transformation|Tags: , , , |

In 2014 the key online challenge facing the membership sector is online personalisation. Richard Gott, explores how big data has an important role to play in part two of a three-part blog…. What BIG DATA can be used? As membership bodies we tend to hold a 'shed-load' of information about our members but rarely actually [...]

Are You Protecting Your Members’ Data?

2020-02-14T11:43:15+00:00Monday, 28 April, 2014|Categories: MemberWise, Member Data|Tags: , , , , |

Looking after our members’ data has been high up on any good marketers list for a long time. The Data Protection Act 1998 has ensured of that. But these days ‘data privacy’, as it’s becoming known, is vital to gaining and keeping new members. It’s simple – you want members’ data so you can market [...]

Adopting Online Member Personalisation: What is it and why would membership bodies do it?

2020-02-07T11:57:16+00:00Thursday, 17 April, 2014|Categories: MemberWise, Member Data, Member Engagement & Retention, Membership Strategy|Tags: , , , |

In 2014 the key online challenge facing the membership sector is online personalisation. MemberWise Founder, Richard Gott, explores this critical and emerging challenge in part one of a three-part blog… This is a huge topic area so I will try to take a step-by-step explanation. When I refer to 'we' I am referring to membership [...]

Top 10 Ways European Associations are Harnessing the Web

2024-01-16T16:05:00+00:00Saturday, 16 November, 2013|Categories: MemberWise, Member Data, Member Engagement & Retention, Membership Strategy|Tags: , , , |

A key issue facing associations is the provision of great member value in return for annual subscription fees. Over the past decade we have seen a significant shift from tangible/physical member benefits (e.g. journal/newsletters) to ‘virtual’ benefits (e.g. digital magazines and email updates) facilitated via the Web. Our Audience So how can we continue to [...]

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