Member Engagement & Retention

Member engagement is a key membership sector goal. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership engagement professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving member engagement community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are member engagement roles.

Students’ Unions: What can we learn from them?

2020-02-07T09:33:15+00:00Thursday, 7 November, 2019|Categories: MemberWise, Member Engagement & Retention, Member Value, Membership Strategy|Tags: , , , , , |

By Kerrie Fuller Associate Director of Engagement MemberWise Network As part of our series of articles on key segments of the Membership Sector, in this article we focus on Students’ Unions (SU). There are over 600 students’ unions in the UK, the first being created in 1884 at Edinburgh University. Their role is to lobby, [...]

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Target Sustainability To Grow And Retain Your Membership

2020-06-17T14:11:18+01:00Monday, 4 November, 2019|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Jo Lucas, Business Development Director Advanced Direct Mail   Sustainable Mailings Can Still Be Cost-Effective It is increasingly vital for membership organisations to stand out to attract, engage and retain loyal members. Whilst digital marketing campaigns are undoubtably becoming more popular, there is still an important role for direct mail, whether it’s a [...]

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Budgets are tight, but you need to grow

2020-02-14T14:26:13+00:00Friday, 1 November, 2019|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital Increasing member engagement remains the top goal for the third year running stated in the 2019 Digital Excellence report by Memberwise, as budgets get tighter and we are all trying to do more with less there are a few areas that we can take a step [...]

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Cultivating Engaged Members

2020-02-14T14:29:04+00:00Friday, 11 October, 2019|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Emma Nicolson, Director Mulberry Advertising Recently we’ve seen a trend within membership organisations, not simply to increase the membership base but to cultivate members that are highly engaged with the aims and ethos of the organisation. There are many good reasons to do this: to increase the number of volunteers, encourage the [...]

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If You’re Not Mobile, You’re Standing Still

2020-02-14T14:34:12+00:00Wednesday, 2 October, 2019|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Katie Atkinson, President Results Direct & RD Mobile   Mobile apps are a game-changer for member associations and charities looking to better engage members and supporters, nurture relationships, increase donations, and manage events and volunteers. What considerations are most important as you look to implement an app? Here are RD Mobile’s top [...]

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The Pros and Cons of a Membership App

2020-02-18T13:23:29+00:00Tuesday, 20 August, 2019|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Tom Walters, Principal Consultant Cantarus According to the 2019 Digital Excellence survey summary report, and a panel discussion at at the most recent Digital Excellence conference, member engagement is the number one goal for membership organisations. Why should you be considering an app for your membership organisation? A whopping third of UK [...]

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Stop the Vanity insanity! How to select KPIs for your digital analytics reporting

2021-06-11T13:55:24+01:00Friday, 16 August, 2019|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Rachel Mitchell, Director Your Favourite Story “So, how’s the new website doing? Can I get the latest report?” It’s a reasonable question to ask a Marketing Analytics team, right? So why has it given me a sinking feeling over the years? Well, that feeling means I’ve failed. Oh, I can update the [...]

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Private Members’ Clubs: What can we learn from them?

2020-02-07T09:42:19+00:00Thursday, 8 August, 2019|Categories: MemberWise, Member Engagement & Retention, Member Value, Membership Strategy, New Member Acquisition/Recruitment|Tags: , , , , , |

By Kerrie Fuller Associate Director of Engagement MemberWise Network As part of our series of articles on key segments of the Membership Sector, in this article we focus on Private Members' Clubs. Private Members’ Clubs are unique in that the concept of a ‘private club’ is an old one (the oldest dates from 1693) and [...]

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Our Membership Priorities & Avoiding Magic Money Trees

2020-02-07T09:44:03+00:00Sunday, 28 July, 2019|Categories: Member Engagement & Retention, Member Value, Membership Finance, Membership Strategy, MemberWise, New Member Acquisition/Recruitment|Tags: , , , , |

We're now midway through the year and it feels right to revisit the Membership & Association Sector's 7 Key Priorities identified at the start of the year. These key priories were established via the statistically significant findings contained in the Digital Excellence 2019 Survey Summary Report (free to download via our online professional community, MemberWise [...]

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Confused? 146 ways to post your membership mailing: help is at hand

2020-06-17T14:11:18+01:00Friday, 19 July, 2019|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Julie Ray, Client Services Director Advanced Direct Mail   Postage is one of the single biggest costs for any membership mailing. There are a staggering 146 different ways you can post a letter and so understanding the various options takes a lot of time and patience. We’ve compiled a list of 4 [...]

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