Member engagement is a key membership sector goal. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership engagement professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving member engagement community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are member engagement roles.

Stop the Vanity insanity! How to select KPIs for your digital analytics reporting

2021-06-11T13:55:24+01:00Friday, 16 August, 2019|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Rachel Mitchell, Director Your Favourite Story “So, how’s the new website doing? Can I get the latest report?” It’s a reasonable question to ask a Marketing Analytics team, right? So why has it given me a sinking feeling over the years? Well, that feeling means I’ve failed. Oh, I can update the [...]

Private Members’ Clubs: What can we learn from them?

2020-02-07T09:42:19+00:00Thursday, 8 August, 2019|Categories: MemberWise, Member Engagement & Retention, Member Value, Membership Strategy, New Member Acquisition/Recruitment|Tags: , , , , , |

By Kerrie Fuller Associate Director of Engagement MemberWise Network As part of our series of articles on key segments of the Membership Sector, in this article we focus on Private Members' Clubs. Private Members’ Clubs are unique in that the concept of a ‘private club’ is an old one (the oldest dates from 1693) and [...]

Our Membership Priorities & Avoiding Magic Money Trees

2020-02-07T09:44:03+00:00Sunday, 28 July, 2019|Categories: Member Engagement & Retention, Member Value, Membership Finance, Membership Strategy, MemberWise, New Member Acquisition/Recruitment|Tags: , , , , |

We're now midway through the year and it feels right to revisit the Membership & Association Sector's 7 Key Priorities identified at the start of the year. These key priories were established via the statistically significant findings contained in the Digital Excellence 2019 Survey Summary Report (free to download via our online professional community, MemberWise [...]

Confused? 146 ways to post your membership mailing: help is at hand

2020-06-17T14:11:18+01:00Friday, 19 July, 2019|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Julie Ray, Client Services Director Advanced Direct Mail   Postage is one of the single biggest costs for any membership mailing. There are a staggering 146 different ways you can post a letter and so understanding the various options takes a lot of time and patience. We’ve compiled a list of 4 [...]

100% (Plastic Free) compostable magazine wrapper for the National Trust

2020-06-17T14:11:17+01:00Friday, 19 July, 2019|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

We asked Graham Prichard to give us some insight into why the National Trust required a greener approach and how Advanced Direct Mail had been instrumental in making the changes from traditional poly wrapping on their mailings to a 100% compostable magazine wrapper… ADM has helped the National Trust for over 9 years now.  Working [...]

Sports Bodies: What can we learn from them?

2020-02-07T09:45:03+00:00Tuesday, 16 July, 2019|Categories: MemberWise, Member Engagement & Retention, Member Value, Membership Strategy, New Member Acquisition/Recruitment|Tags: , , , , , |

By Kerrie Fuller Associate Director of Engagement MemberWise Network Sport England recognise 155 National Sports Bodies in the UK – set up to be the governing body for every sport that you can think of, however small. Sport England is the public body that invests funding into these sports bodies and works with them to [...]

Chambers of Commerce: What can we learn from them?

2020-02-07T09:47:18+00:00Tuesday, 2 July, 2019|Categories: MemberWise, Member Engagement & Retention, Member Value, Membership Strategy, New Member Acquisition/Recruitment|Tags: , , , , , , , , |

By Kerrie Fuller Associate Director of Engagement MemberWise Network A delegation from the New South Wales Business Chamber were over in the UK collecting best practice from the membership sector and in return, gave us an insight into their membership strategy. In this article we share the top 5 lessons we can learn from this [...]

Reflecting on YHA Journey to Simplified Membership Success

2020-02-07T12:03:28+00:00Friday, 28 June, 2019|Categories: Opinion Piece, Member Data, Member Engagement & Retention, Membership Digital Transformation|Tags: , , |

Author: Jon Smith, Head of Digital, YHA (England and Wales) About 18 months ago, I gave a talk at the annual MemberWise Digital Excellence conference in London. I spoke about plans for YHA England & Wales to simplify its old, outdated and complex membership scheme in a bid to remain relevant to today’s customers, guests [...]

Where to start, revenue or member engagement?

2020-02-18T13:37:43+00:00Friday, 7 June, 2019|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Ben Sturt, Managing Director Chrysalis Digital Your objectives are to grow the organisation’s revenue, diversify from existing revenue streams and increase the engagement from your members, while acquiring new ones.  Member requirements are changing so fast, servicing existing members and not leaving them behind while evolving and expanding can feel like an [...]

Rising Above the Online Noise: when the telephone beats email hands-down

2020-02-18T13:42:29+00:00Wednesday, 24 April, 2019|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

By Guest Blogger: Amanda Gilmer, Managing Director Chord UK   Sending email is quick, cheap and easy. But communicating using just one channel doesn't work.  Membership and association teams need to add value to the member journey across multiple channels. This can only be achieved by having meaningful conversations that build trust. So when is [...]

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