Member value is a key membership sector goal. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other member value professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your member value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving international community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are member value roles.

Ever Wondered What your Members are Really Thinking? Quantifying the CIPD Brand

2020-02-11T16:45:26+00:00Tuesday, 6 March, 2018|Categories: Opinion Piece, Member Engagement & Retention, Member Value, Membership Digital Transformation, Membership Strategy|Tags: , , , |

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development Ever wondered what your members are really thinking, if your messages are really resonating? If your members’ hearts and minds truly align to your organisation’s purpose? We certainly did. At CIPD we’ve developed an index that measures how our brand [...]

Can a ‘Club within a Club’ Inspire Your Association?

2020-02-07T10:25:07+00:00Thursday, 17 August, 2017|Categories: MemberWise, Member Engagement & Retention, Member Value, Membership Strategy, New Member Acquisition/Recruitment|Tags: , , , , , |

It’s not often you’ll see me review a Premier League football club initiative, however I’ve been so impressed with the engagement focused principles behind Manchester City Football Club's (MCFC) new 'The Tunnel Club' I wanted to share them with you. Firstly I need to be clear that I am not a MUFC fan, and secondly [...]

Game Changer Alert: Insurance Products For You and Your Members

2020-10-29T09:29:05+00:00Wednesday, 21 September, 2016|Categories: MemberWise Recognised Supplier, Member Value|

  We are pleased to announce that the MemberWise Network is now working in partnership with Hiscox to provide you and your members with award winning* insurance products. What insurance products are included? Professional indemnity, commercial insurance, public liability, event insurance and home insurance for you and your members. What does this mean for me [...]

Delete. Almost 50% of Members Removed to Increase Member Engagement

2020-02-07T12:14:17+00:00Monday, 11 July, 2016|Categories: Opinion Piece, Member Engagement & Retention, Member Value, Membership Strategy|Tags: , , , |

Author: Beth Williams, Quality and Membership Officer at London Youth Traditionally a decline in membership numbers is viewed as a problem, however at London Youth we’ve discovered the opposite to be true. For years London Youth has proudly proclaimed itself to be a network of over 400 youth clubs across London, however this figure hadn’t [...]

Build Resilience By Moving To A Value Based Membership Model

2020-02-19T09:57:59+00:00Monday, 4 April, 2016|Categories: MemberWise Recognised Supplier, Member Value|Tags: , |

Author: Sector Trainer and Consultant, Sue Froggatt Many of today’s members look closely at value and I am often asked by membership associations for my thoughts on what is the best way to package value. The simplest ‘one-size and price fits all’ has the obvious problem that no-one enjoys paying for what they don’t need [...]

Top 4 Shifts in CPD

2021-06-11T13:47:25+01:00Wednesday, 10 February, 2016|Categories: Opinion Piece, Member CPD/Learning, Member Value|Tags: , , |

MemberWise is delighted to introduce Dominique Lowenthal who is the Head of Professional Development at the Royal College of Speech and Language Therapists (RCSLT) and has a wealth of experience of using education pedagogy in adult learning, technology and change management techniques to achieve organisational aims. If you like adventure then where better to be, [...]

Benefits of working with creative design agencies: putting ideas into practice

2020-02-19T10:10:29+00:00Sunday, 10 January, 2016|Categories: MemberWise Recognised Supplier, Member Value|Tags: , , |

Author: Sari Inger Bouvet, Senior Marketing Associate at  ‎Direct Approach Design & Marketing Creative design agencies vary widely in size and scope and cater for different kinds of companies and their customers – and this is key for membership managers to understand especially when looking to appoint and work with an agency to retain and [...]

Provide Enhanced Status to Members by Gaining a Royal Charter

2020-02-07T10:35:34+00:00Saturday, 2 May, 2015|Categories: MemberWise, Member Value, Membership Leadership & Governance, Membership Strategy|Tags: , , , |

There are over 400 active Chartered bodies in existence, however many of those originally granted a Royal Charter no longer exist. We thought it would be interesting to explore the topic... A significant number of membership bodies continue to petition (apply) for a Royal Charter. 42 charters have been granted during the period 2000-2009, and [...]

The Professional Learning Iceberg

2021-06-11T13:46:39+01:00Friday, 5 December, 2014|Categories: Opinion Piece, Member CPD/Learning, Member Value|Tags: |

Members' professionalism, lifelong learning and Continuing Professional Development (CPD) is an integral part of my role as Membership Manager for the Institute of Chartered Foresters. The motivation behind members' CPD is an area that interests me greatly. Earlier this year, I wrote a blog post for the Institute of Chartered Foresters entitled The Top 5 [...]

Membership Renewals: Our Top 10 Tips

2020-02-07T10:44:20+00:00Friday, 4 July, 2014|Categories: MemberWise, Member Engagement & Retention, Member Value, Membership Finance, Membership Strategy|Tags: , , |

I calculate that it costs membership bodies 8 times more (in terms of time, effort and budget) to recruit a new member than to retain an existing member. Although new member recruitment is important we need to remember that effective member retention techniques should not be forgotten. The above calculation has inspired this blog and [...]

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