Membership is a huge subject area. So we have provided a dedicated space on the website that pulls together all related content from the Memberwise Team.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other international membership professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving international community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are international.

Better together? or Having a Snooze?

2020-02-07T10:43:08+00:00Monday, 14 July, 2014|Categories: MemberWise, Membership Leadership & Governance, Membership Strategy|Tags: , , , |

Current ‘odds’ are in favour of Scotland staying as a part of the UK following the Scottish Referendum on 18 September, but what if it swings the other way? The government has been criticised for ‘sleep-walking’ over recent months, however is your association or membership organisation also having a bit of a snooze? Health Warning [...]

Membership Renewals: Our Top 10 Tips

2020-02-07T10:44:20+00:00Friday, 4 July, 2014|Categories: MemberWise, Member Engagement & Retention, Member Value, Membership Finance, Membership Strategy|Tags: , , |

I calculate that it costs membership bodies 8 times more (in terms of time, effort and budget) to recruit a new member than to retain an existing member. Although new member recruitment is important we need to remember that effective member retention techniques should not be forgotten. The above calculation has inspired this blog and [...]

The Membership Sector’s Top 20 Uses of the Web

2020-02-07T10:45:16+00:00Sunday, 1 June, 2014|Categories: MemberWise, Member Engagement & Retention, Membership Digital Transformation, Membership Strategy|Tags: , , , , , , |

What are the top 20 membership sector uses of the web? How are we driving up member recruitment and retention via the web? What has changed since 2013?  In this Blog article we find out. This year we published our second annual survey summary report (sponsored by ASI Europe) on how the membership sector harnesses [...]

Online Member Personalisation: Opening the Shed Door Part 2

2020-02-07T11:54:47+00:00Saturday, 3 May, 2014|Categories: MemberWise, Member Data, Membership Digital Transformation|Tags: , , , |

In 2014 the key online challenge facing the membership sector is online personalisation. Richard Gott, explores how big data has an important role to play in part two of a three-part blog…. What BIG DATA can be used? As membership bodies we tend to hold a 'shed-load' of information about our members but rarely actually [...]

Are You Protecting Your Members’ Data?

2020-02-14T11:43:15+00:00Monday, 28 April, 2014|Categories: MemberWise, Member Data|Tags: , , , , |

Looking after our members’ data has been high up on any good marketers list for a long time. The Data Protection Act 1998 has ensured of that. But these days ‘data privacy’, as it’s becoming known, is vital to gaining and keeping new members. It’s simple – you want members’ data so you can market [...]

Top 10 Ways European Associations are Harnessing the Web

2024-01-16T16:05:00+00:00Saturday, 16 November, 2013|Categories: MemberWise, Member Data, Member Engagement & Retention, Membership Strategy|Tags: , , , |

A key issue facing associations is the provision of great member value in return for annual subscription fees. Over the past decade we have seen a significant shift from tangible/physical member benefits (e.g. journal/newsletters) to ‘virtual’ benefits (e.g. digital magazines and email updates) facilitated via the Web. Our Audience So how can we continue to [...]

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