Over the past decade I've worked for a number of leading associations in a variety of senior management roles. Many were good places to work; some weren't so; but only a couple were what I would genuinely class as 'great'. This got me thinking - What if I could capture what I believe truly makes [...]
During challenging times we need to ensure our membership schemes are optimised and exceed expectations way beyond the delivery of positive outputs (initiatives) and outcomes (benefits received). In our latest Blog article we explore the idea of 'starting again' and the benefits this can bring…
Twitter Walls When discussing how to increase social media engagement prior to the conference, we talked through various options and decided to create a Twitter Wall, which is a webpage showing a visual representation of Tweets relating to a hashtag for display at events. Tweetwall.com Having researched the various providers I suggested we use Tweetwall.com [...]
The ‘mobile web’ advances deeper into our lives and over the past 12 months this trend has continued. Are associations and membership organisations ready for this rapid shift in the way members wish to access mobile content? Last year the jury was out, so what about this year? Before we dive into this article it [...]
In this Blog article we investigate how associations and membership organisations are using their websites to drive membership value and growth more effectively. This topic follows our last LinkedIn article, Optimising Online Member Value? Could Try Harder!, which established that members expect an interactive, engaging and value driven online experience. Let’s start with a worrying [...]
In this blog article we interview IR Society Head of Membership and Marketing, Robert Dann, and ask about his recent CRM procurement/selection journey... Why did you replace your existing membership database? 'We decided it was time to replace our CRM because it 'just didn't cut it' due to a number of reasons. Our members expected [...]
Current ‘odds’ are in favour of Scotland staying as a part of the UK following the Scottish Referendum on 18 September, but what if it swings the other way? The government has been criticised for ‘sleep-walking’ over recent months, however is your association or membership organisation also having a bit of a snooze? Health Warning [...]
What are the top 20 membership sector uses of the web? How are we driving up member recruitment and retention via the web? What has changed since 2013? In this Blog article we find out. This year we published our second annual survey summary report (sponsored by ASI Europe) on how the membership sector harnesses [...]
In 2014 the key online challenge facing the membership sector is online personalisation. Richard Gott, explores how big data has an important role to play in part two of a three-part blog…. What BIG DATA can be used? As membership bodies we tend to hold a 'shed-load' of information about our members but rarely actually [...]
Looking after our members’ data has been high up on any good marketers list for a long time. The Data Protection Act 1998 has ensured of that. But these days ‘data privacy’, as it’s becoming known, is vital to gaining and keeping new members. It’s simple – you want members’ data so you can market [...]
