The pandemic has led all leaders to reflect, and none more so than those within the membership organisations and professional bodies sectors. The old rules and expectations for attracting, selecting and appointing new senior team members are, rightly, under challenge. Arguably, there has never been a time when attracting and securing the best talent [...]
‘People don’t buy WHAT you do, they buy WHY you do it.’ (Simon Sinek) If you’ve never come across Simon Sinek, you might want to add his book ‘Start with Why: How Great Leaders Inspire Everyone to Take Action’ to your Amazon wishlist (treat yourself!). In it he explores how people are drawn to [...]
As a membership organisation, your members will look to you more so than ever during these challenging times. With jobs and careers being heavily effected by the pandemic, your career centre plays a pivotal role in helping members to either get their career back on track or provide valuable insight into your sector. This [...]
We here at membershipbespoke are beginning to notice some encouraging green shoots of recovery in recruitment for membership organisations. The signs are that there will be a great deal of activity in this area after restrictions are lifted. Here are some top tips for clients and candidates to help you get ahead of the [...]
In this article we provide a guidance not on how professional membership bodies can enable members to gain up to 40% off their annual membership subscription fee via tax relief approval (via inclusion on the HMRC List 3). In real terms you could provide your members with this discount (indirectly via inclusion), however continue [...]
Author: Rich Gott, Founder of the Memberwise Network In this blog article, we investigate why your website is key to improving new member acquisition. Get in the mind of your prospective online members In an increasingly virtual world many prospective new members will find out about your organisation either by searching for and/or visiting your [...]
As social media continues to grow in terms of users and channels, you could be forgiven for thinking that email marketing is losing its ROI. However, statistics from the latest Harnessing the Web 2016 survey summary report from MemberWise show that membership organisations and associations are still using and seeing the value in email marketing. [...]
