- By Richard Gott - Membership Sector Influencer & Thought Leader Since Royal Charters were first granted in 1231 over 1,000 have been granted, which include professional bodies, universities, schools, charities and theatres. There are approximately 400 active Chartered bodies and this year The Worshipful Company of Chartered Architects and the Academy of Medical [...]
Author: Richard Gott, MemberWise Network Founder & Chair The current membership climate is challenging and many organisations are increasing their perceived and actual member value via a range of member benefit-focused development projects. However, an increased focus is required on the topic of member value, particularly with the observed mismatch (outlined in my [...]
Author: Richard Gott, MemberWise Network Founder & Chair In 2017, the UK membership and association sector rated member engagement as more of a priority than new member acquisition for the first time in recent years. At the same time, however, the topic area was seen as a big challenge. In response, MemberWise delivered the [...]
Author: Richard Gott, Membership Sector Thought Leader & Chair, MemberWise Network The MemberWise Network is focusing on the critical topic of enabling membership organisations and associations to offer improved member value. In this article (2 of 7) I introduce the concept of Member Lifetime Value (MLV) and how it can be used to calculate [...]
Author: Richard Gott, Membership Sector Thought Leader & Chair, MemberWise Network I am pleased to announce the launch of our latest game changer best practice guide - The Member Value 2025 Project - a topic and a year that requires focus now! The Member Value 2025 Project was initiated to help membership organisations and [...]
It’s not often you’ll see me review a Premier League football club initiative, however I’ve been so impressed with the engagement focused principles behind Manchester City Football Club's (MCFC) new 'The Tunnel Club' I wanted to share them with you. Firstly I need to be clear that I am not a MUFC fan, and secondly [...]
Author: Beth Williams, Quality and Membership Officer at London Youth Traditionally a decline in membership numbers is viewed as a problem, however at London Youth we’ve discovered the opposite to be true. For years London Youth has proudly proclaimed itself to be a network of over 400 youth clubs across London, however this figure hadn’t [...]
Author: Sector Trainer and Consultant, Sue Froggatt Many of today’s members look closely at value and I am often asked by membership associations for my thoughts on what is the best way to package value. The simplest ‘one-size and price fits all’ has the obvious problem that no-one enjoys paying for what they don’t need [...]
There are over 400 active Chartered bodies in existence, however many of those originally granted a Royal Charter no longer exist. We thought it would be interesting to explore the topic... A significant number of membership bodies continue to petition (apply) for a Royal Charter. 42 charters have been granted during the period 2000-2009, and [...]
A key issue facing associations is the provision of great member value in return for annual subscription fees. Over the past decade we have seen a significant shift from tangible/physical member benefits (e.g. journal/newsletters) to ‘virtual’ benefits (e.g. digital magazines and email updates) facilitated via the Web. Our Audience So how can we continue to [...]
