Membership strategy is a key challenge for membership organisations. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership strategy professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are strategic roles.

Member Engagement and Value: The Discovery of a Mismatch

2020-02-07T10:00:55+00:00Sunday, 24 June, 2018|Categories: MemberWise, Member Engagement & Retention, Member Value, Membership Strategy|Tags: , , , , , , |

Author: Richard Gott, MemberWise Network Founder & Chair   In 2017, the UK membership and association sector rated member engagement as more of a priority than new member acquisition for the first time in recent years. At the same time, however, the topic area was seen as a big challenge. In response, MemberWise delivered the [...]

The True Value of Members to Membership Organisations and Associations

2020-02-07T10:08:39+00:00Thursday, 24 May, 2018|Categories: MemberWise, Member Value, Membership Finance, Membership Strategy|Tags: , , , |

Author: Richard Gott, Membership Sector Thought Leader & Chair, MemberWise Network   The MemberWise Network is focusing on the critical topic of enabling membership organisations and associations to offer improved member value. In this article (2 of 7) I introduce the concept of Member Lifetime Value (MLV) and how it can be used to calculate [...]

Introducing the Member Value 2025 Project

2020-02-07T10:09:16+00:00Wednesday, 9 May, 2018|Categories: MemberWise, Member Value, Membership Strategy|Tags: , , , , , |

Author: Richard Gott, Membership Sector Thought Leader & Chair, MemberWise Network   I am pleased to announce the launch of our latest game changer best practice guide - The Member Value 2025 Project - a topic and a year that requires focus now! The Member Value 2025 Project was initiated to help membership organisations and [...]

MemberWise: Building Membership Focused Walls. Eh?

2020-02-07T10:14:42+00:00Tuesday, 8 May, 2018|Categories: MemberWise, Member Engagement & Retention, Member Value, Membership Strategy|Tags: , , , |

At each of our popular membership focused national conferences our Official Illustrator, Caroline Chapple, captures the key themes of the day via 'The Wall'. As our expert keynote speakers present on their insight, knowledge, experience and achievements Caroline draws the emerging themes on a blank canvas. She quite literally 'draws the conference'! Here is the [...]

Ever Wondered What your Members are Really Thinking? Quantifying the CIPD Brand

2020-02-11T16:45:26+00:00Tuesday, 6 March, 2018|Categories: Opinion Piece, Member Engagement & Retention, Member Value, Membership Digital Transformation, Membership Strategy|Tags: , , , |

By Guest Blogger: Sarah Corney, Head of Customer Experience Chartered Institute of Personnel and Development Ever wondered what your members are really thinking, if your messages are really resonating? If your members’ hearts and minds truly align to your organisation’s purpose? We certainly did. At CIPD we’ve developed an index that measures how our brand [...]

10 Tips to Keep your Membership Organisation Fighting Fit

2020-02-14T11:19:04+00:00Friday, 27 October, 2017|Categories: MemberWise, Membership Digital Transformation, Membership Strategy|Tags: , , , , |

In this latest guest post, membership sector expert, Richard Gott,  looks at how membership organisations are adapting their offerings to meet the needs of members today, and give 10 practical tips to enable change. If you were able to completely rebuild your membership organisation (and its current systems and processes) from scratch, would it look [...]

Can a ‘Club within a Club’ Inspire Your Association?

2020-02-07T10:25:07+00:00Thursday, 17 August, 2017|Categories: MemberWise, Member Engagement & Retention, Member Value, Membership Strategy, New Member Acquisition/Recruitment|Tags: , , , , , |

It’s not often you’ll see me review a Premier League football club initiative, however I’ve been so impressed with the engagement focused principles behind Manchester City Football Club's (MCFC) new 'The Tunnel Club' I wanted to share them with you. Firstly I need to be clear that I am not a MUFC fan, and secondly [...]

How social listening can improve your membership experience

2020-02-19T09:28:43+00:00Thursday, 3 August, 2017|Categories: MemberWise Recognised Supplier, Membership Strategy|

Guest Blogger: - Aika Peto, Director - Agile Rose Marketing   I usually find that membership organisations are successfully focused on their outbound social media activity – content calendars, blogging, tweeting and so on. Yet there is the other side of the equation – listening to what members think, say and do with the communications [...]

What the US Taught Me: Innovation, Mistakes and White Noise!

2020-02-14T11:11:34+00:00Tuesday, 3 January, 2017|Categories: MemberWise, Membership Strategy|Tags: , , , , |

Richard Gott Founder and Chair, MemberWise Network   As many of you know I attended the ASAE Technology Conference and Expo in Washington DC in December. My mission was to deepen my association and technology focused insight and understanding (see Not quite the Lincoln I had planned). I am now back (revitalised following the Christmas [...]

Member Engagement Toolkit: enabling you to take a more structured approach

2020-02-07T10:30:51+00:00Sunday, 11 December, 2016|Categories: MemberWise, Member Engagement & Retention, Membership Strategy|Tags: , , , |

This week the much anticipated Member Engagement Toolkit was launched by the MemberWise Network to an audience of 70 association and membership professionals at Home House London. In this article we preview this groundbreaking new (and free) practical resource. What will the toolkit enable you to do? It will enable you to take a more [...]

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