The Member Engagement Hub (powered by the MemberWise Network)

Welcome to the Member Value & Engagement Hub!

This is the membership and association sector’s best online resource for improving and optimising member value and engagement (online and offline). MemberWise continues to pioneer the way for best practice and support, and the hub attracts hundered of visits monthly. This resource was created and quality assured by experienced and dedicated association/membership professionals from a variety of leading UK/EU associations. You will benefit from our research and expertise through the numerous resources below.

Why focus on member value and engagement?
You will forge a much deeper relationship through your interactions which will improve satisfaction. The outcomes from this will improve: member acquisition, member retention, member participation, member experience, conversions from passive members to advocates, and growth potential.

Can I contribute content to the member value and engagement hub?
Yes. This is an evolving online resource, so please contact us if you would like to suggest or signpost member value and/or engagement focused content on other websites. Our QA Group will review any suggestions and if confirmed as high quality we will add below!

How do I use this resource?
Improving member value is a team responsibility. Once you have familiarised yourself with the content (inc. member value actions and process) we recommend that you organise a team meeting to discuss how you will address member value within your organisation. The templates and best practice guides are also designed to complement the resource.

Where can I find a good example of a clear member value proposition (MVP) or member benefits statement (MBS)?
As a network we pride ourselves on ‘walking the talk’. You can find our Member Value Proposition and Member Benefits Statement here.

Is further member engagement focused help and support available?
We provide comprehensive member value and engagement advisory services to help you take a more structured, robust and informed approach. View our growing list of high profile membership organisation and association case studies…

Member Engagement

The membership engagement guide is an excellent resource for you to improve your understanding and, importantly, the improvements that you can make in your organisation. The guide provides a structured approach with detailed explanations to support your journey which will include the development of a strategy and plan.

Download the Engagement Guide

Download the Strategy/Plan Template

Member Value

The Member Value 2025 Project is a guide for membership and association professionals looking to take a more structured approach to optimising and enhancing member value. As you progress through the guide you will develop an understanding of the role member value in delivering a reliable and useful member experience.

Download the Value Guide

Download Member Value Driver List

Other Support and Resources

MemberWise Learn

MemberWise hosts a range of learning resources linked to member engagement (amongst other topics) on our platform, MemberWise Learn.

MemberWise Learn - Membership OnTrack Programme

If you want to build and bolster your membership growth success then you should enrol on this leading programme. It features five courses (comprising 27 modules) covering: member value, member engagement, member recruitment, membership systems/processes and data, and membership schemes. Find out more about the Membership OnTrack Programme.

Consultancy

MemberWise can support your organisation with a more structured (and inclusive) approach to member engagement optimisation/management. Results include increased member recruitment, improved member retention, optimised cross and up-sell of content, products and services. See our consultancy page.